Tono de Marca

Elegant, Professional, and Passionate.

Valores de Marca

• •Personalization and Consultation
• •Excellence and Expertise
• •Client Well-being
• •Passion and Creativity
• •Holistic Beauty

Mejores Prácticas

• •Always Use an Elegant and Aspirational Tone: Every piece of text, from a caption to a service description, should reflect the brand's premium positioning. Use evocative and positive language that focuses on beauty, well-being, and expertise.
• •Center the Message on Personalization: Consistently remind the audience that every service is tailored. Use phrases like "customized for you," "bespoke consultation," and "your unique style" to reinforce this core value.
• •Showcase, Don't Just Tell, Expertise: Instead of simply saying "we are experts," create content that demonstrates it. Post about advanced techniques (like Armocromia), share insights on hair health from the blog, and explain the "why" behind a stylistic choice in your transformation posts.
• •Integrate the "Wellness Journey" Narrative: Frame the salon experience as something more than a transaction. Use copy that invites clients to a relaxing, transformative experience, highlighting the "elegant and welcoming" atmosphere and the team's passion.
• •Maintain a Clear and Professional Call to Action: Every post should guide the user on what to do next, whether it's "Book your consultation," "Discover our services," or "Learn more on our blog." Keep the call to action clear, direct, and aligned with the professional tone.

Percepción Social

Zephir Parrucchieri is perceived as a high-end, trustworthy, and highly skilled salon. Customer reviews frequently use words like "professional," "competent," and "welcoming." Clients praise the beautiful results, the quality of the consultation, and the pleasant atmosphere of the salon. The high ratings on platforms like Facebook (4.7/5) confirm a strong and positive public reputation.

Ejemplos de Copy

• •From dream to reality. A personalized consultation is the first step in our creative process, allowing us to design a color that illuminates your unique beauty. This stunning transformation was achieved with a custom Balayage, crafted to reflect her style and personality. Ready for your own journey? Book your consultation via the link in our bio. #ZephirParrucchieri #AsconaBeauty #BalayageExperts #HairTransformation #LuxuryHair
• •Experience the art of personalized hairstyling. At Zephir Parrucchieri, we believe your hair is an expression of your identity. Our team of experts combines passion with precision to create a look that is uniquely yours. For a limited time, new clients receive a complimentary luxury conditioning treatment with their first service. Discover the Zephir difference in the heart of Ascona. Learn more and book online. [Link]
• •Zephir Parrucchieri: Where Your Beauty Journey Begins. We unite artistry and expertise in an elegant Ascona salon to create a personalized look that celebrates you.
• •A small gesture for luminous hair. Just a few drops of serum on dry ends can fight humidity and add instant shine. What's your go-to hair secret? ✨ #HairTips #ZephirAscona #HealthyHair #BeautyHacks
• •Thank you so much for your wonderful words! It was our absolute pleasure to welcome you. We are thrilled to hear you love your new color, as our greatest passion is creating happiness for our clients. We look forward to seeing you again soon at the salon!