Tono de Marca

inspirational, sophisticated, and supportive

Valores de Marca

• •Female Empowerment
• •Quality and Functionality
• •Timeless Scandinavian Design
• •Sustainability
• •Passion for Sport

Mejores Prácticas

• •Lead with "Why": Always circle back to the brand's founding story and purpose – empowering women in sports. This "why" should be the foundation of all communication.
• •Emphasize Quality and Design: Consistently use descriptive words that reflect the premium nature of the products, such as "minimalist," "elegant," "high-performance," and "timeless."
• •Maintain a Supportive and Inclusive Voice: Use language that fosters a sense of community. Phrases like "by women, for women" and "join the world of ZENLI" are effective in building this connection.
• •Keep it Visually Cohesive: Ensure all visuals—photos, videos, and graphics—align with the clean, sophisticated, and aspirational Scandinavian aesthetic. This visual consistency reinforces the brand's tone.
• •Be Authentic in Storytelling: Share genuine stories about the brand, its founders, and the women who wear Zenlipadel. This authenticity builds trust and resonates with the target audience on a deeper level.

Percepción Social

premium, niche brand catering to the modern, style-conscious female athlete

Ejemplos de Copy

• •Elegance in every serve. Our new Mia Skirt, designed with a minimalist Scandinavian aesthetic and high-performance fabric, moves with you from the baseline to the net. Feel powerful, play beautifully. #ZenliPadel #ByWomenForWomen #TennisStyle
• •Born from a passion for the game. We created Zenlipadel because we believe female athletes deserve sportswear that is both functional and stylish. Discover our collection of padel apparel, designed in Sweden to empower your performance on and off the court. #ZenliSport #PadelLovers #Empowerment
• •Scandinavian Design for the Modern Athlete. At Zenlipadel, we create timeless, high-quality sportswear that combines minimalist style with uncompromising performance. Your game is our inspiration.
• •From the court to coffee. Our versatile pieces are designed for your active lifestyle. Which Zenli look is your favorite? 🎾 #PadelFashion #Athleisure #SportyChic
• •Introducing the 'Unity' Collection. Inspired by the strength and grace of female athletes, our latest arrivals are crafted with sustainable materials and our signature timeless design. Be the first to experience the next evolution of sportswear. #Zenli #NewCollection #SustainableFashion