Tono de Marca

innovative, modern, and solution-oriented

Valores de Marca

• •Innovation
• •Quality
• •Customer Satisfaction & Service
• •Convenience & Simplicity
• •Problem-Solving

Mejores Prácticas

• •Create a Brand Voice Guide: Document Zekyn's specific tone (innovative, enthusiastic, practical), including "words we use," "words we avoid," and examples. This ensures anyone writing copy understands the desired voice.
• •Focus on "What's New" and "How it Helps": Consistently frame products around their innovative aspects and the direct benefits or solutions they offer the customer. Use active language that conveys excitement and utility.
• •Use Benefit-Driven Headlines and CTAs: Instead of just listing features, translate them into tangible benefits for the user. Calls to Action should be clear, inspiring, and align with the energetic tone (e.g., "Upgrade Your Life," "Discover Innovation," "Get Yours Now & Shine").
• •Maintain Visual and Textual Harmony on Social Media: Ensure the energetic and modern tone of Instagram and TikTok is reflected in the captions and on-screen text, using relevant emojis and dynamic language that complements the visual content. Keep it concise and engaging for these platforms.
• •Be Authentic in Customer Interactions (and Reviews): If responding to comments or reviews, maintain the helpful, enthusiastic, and solution-oriented tone. While the product page reviews are positive, ensuring all customer service interactions reflect genuine care will solidify the "customer satisfaction" value. Avoid overly generic or robotic responses.

Percepción Social

Positive (based on site reviews), Modern & Tech-Savvy, Locally Accessible & Trustworthy (for Ecuadorian market), Aspiring Global Brand with Local Roots

Ejemplos de Copy

• •For a new smartwatch: "Stop just telling time. Start conquering your day. Our new Aura Smartwatch isn't just smart, it's your personal AI assistant, fitness coach, and wellness guru—all on your wrist. Elevate your every moment. #AuraSmartwatch #TechRevolution #ZekynInnovation"
• •For a multi-device wireless charger: "Tangled wires? Low battery anxiety? Not anymore. The Zekyn PowerHub charges your phone, earbuds, and smartwatch simultaneously, all in one sleek station. Simplify your space. Amplify your power. Shop now and cut the cords! #PowerHub #WirelessFreedom #DeclutterYourLife"
• •For a portable blender (as seen on their channels): "Your fresh smoothie, anywhere, anytime! The ZekynGo Blender is compact, powerful, and USB-rechargeable. From morning boosts to post-workout fuel – blend your best life on the go! ✨ #ZekynGo #PortablePower #HealthyHacks"
• •General Brand Ad: "At Zekyn, we hunt down the 'aha!' moments. Those clever gadgets, those smart solutions, those little upgrades that make life smoother, easier, and just more fun. Discover your next favorite thing at Zekyn.com. #InnovativeLiving #ZekynFinds #UpgradeToday"
• •For a problem-solving product (like the sealant): "Don't let leaks dampen your day! Zekyn's HydroGuard Sealant provides an invisible shield against moisture, protecting your home with one easy application. Problem solved. Peace of mind restored. 🛡️ #HydroGuard #HomeSolutions #ZekynProtects"