Tono de Marca

Whimsical, Passionate, and Approachable.

Valores de Marca

• •Originality and Artistic Integrity
• •Connection to Nature and Magic
• •Community Engagement
• •Quality Craftsmanship

Mejores Prácticas

• •Always Use a Personal, First-Person Voice: Write as "I" (the artist) whenever possible, especially on social media. This reinforces the brand's core identity as artist-driven and builds a direct connection with the audience.
• •Incorporate "Magic" and "Nature" Keywords: Consistently use words like magical, whimsical, enchanted, spirit, nature, forest, witchy, and wonder to reinforce the brand's key themes.
• •Show, Don't Just Tell, the Passion: Continue creating "behind-the-scenes" content. Process videos, sketchbook tours, and stories about the inspiration behind a piece are more powerful than simply stating you are passionate.
• •Engage with Gratitude and Enthusiasm: Respond to comments and messages with the same warmth and approachability seen in current interactions. Using emojis like ✨, 💖, and 🍄 aligns perfectly with the established whimsical tone.
• •Maintain a Consistent Visual Aesthetic: Ensure that all photography, from product shots to social media posts, reflects the magical and slightly moody, nature-inspired feel of the artwork itself. This creates a cohesive and immersive brand experience.

Percepción Social

The public perceives Zatie's Art as a genuine and talented artist-led brand. Customers and followers often use words like 'magnificent,' 'love it,' and 'great work' to describe the products and art. The artist is seen as charismatic and skilled. The brand is viewed as a source of unique, high-quality items that are distinct from mass-market alternatives. This positive perception is built on the consistent quality of the art and the authentic engagement from the artist herself.

Ejemplos de Copy

• •From a whisper of watercolor and ink, this little forest spirit has officially arrived in the shop. ✨ Let the 'Mushroom Guardian' bring a touch of woodland magic to your walls. Limited prints available now. Link in bio to adopt yours!
• •Packing up a little bit of magic to send to its new home! 💖 Every order feels like sharing a secret. Thank you for giving my art such wonderful places to live. #ArtShop #MagicalArt #PackingOrders
• •Tired of the ordinary? Your world deserves more magic. Zatie's Art offers unique prints and creations inspired by witchy wonders, enchanted forests, and the stories we dream of. Find a piece that speaks to your soul. Shop now.
• •Welcome to my little corner of the universe. I'm Clémence, a French illustrator fueled by misty mornings, fantasy novels, and the belief that there's magic hiding just beneath the surface of things. Every piece you see here is a part of my story, and I'm so happy to share it with you.
• •Psst... A Secret Sale Just for You ✨