Tono de Marca

Traditional and Authentic, Family-Oriented, Informative and Direct, Proudly Mexican

Valores de Marca

• •Legacy and Tradition
• •Quality and Craftsmanship
• •Family
• •Honesty and Commitment
• •National Identity

Mejores Prácticas

• •Always Mention "Piel" (Leather): Consistently use the term "piel genuina," "corte de piel," or "calzado de piel." This is your main differentiator and perceived value driver. Reinforce it in every relevant post.
• •Weave in the Heritage Story: Regularly reference the brand's history ("desde 1944," "legado familiar," "tres generaciones"). This builds trust and emotional connection, setting you apart from newer, mass-produced brands.
• •Emphasize "Hecho en México": Use this phrase and the Mexican flag emoji often. It resonates with national pride and supports the perception of authentic, local craftsmanship from León, the shoe capital of Mexico.
• •Maintain a Warm and Familial Tone: Use inclusive language like "para toda la familia," "pensando en ti," and "los tuyos." Address your audience in a respectful but friendly manner. Avoid overly corporate or trendy slang.
• •Balance Product with Lifestyle: While product shots are essential, create content that shows the shoes in real-life family moments: a walk in the park, a family gathering, a child's first day of school. This connects the product's durability and comfort to the customer's life.

Percepción Social

The public perception of Calzado RAB is positive, viewing it as a trustworthy, quality-focused, and reliable company with good customer service, appealing to a niche audience that values classic, comfortable, and durable leather footwear.

Ejemplos de Copy

• •Crafted not just with leather, but with legacy. Our new Caballero Boot is a tribute to three generations of Mexican shoemaking. Feel the tradition in every step. #HechoEnMéxico #CalzadoRAB #HerenciaDePiel
• •Ready for their biggest adventures. Our leather school shoes are designed to keep up with their every jump, run, and discovery. Quality that protects their steps, comfort that lasts all day. #RegresoAClases #CalzadoParaNiños #Durabilidad
• •Elegance handcrafted in León. The Sandalia 'Verano' is made with the softest genuine leather for a perfect fit and timeless style. Discover the art of Mexican craftsmanship. #CalzadoDePiel #VeranoRAB #Artesanal
• •Since 1944, one mission: to bring quality and style to every Mexican family. We are more than a shoe store; we are a family legacy that walks with you. Thank you for trusting Calzado RAB. #FamiliaRAB #Desde1944
• •The quality you already trust, now with a special price. Get 15% off our entire family collection. Invest in comfort and durability that will last for years. Limited time only. #CalzadoDePiel #OfertaEspecial #RAB