Tono de Marca

Functional and Direct, Value-Oriented, Empowering (for drivers), and Reassuring.

Valores de Marca

• •Affordability
• •Convenience
• •Reliability
• •Opportunity

Mejores Prácticas

• •Lead with Value: Always start with the core benefits: affordability and convenience. Phrases like "Save more," "Lowest cost," and "Quick & Easy" should be central to the messaging.
• •Maintain a Dual Focus: Create separate but consistent messaging streams for your two key audiences: customers seeking savings and drivers seeking opportunity. The tone for customers is about ease and value; for drivers, it's about empowerment and flexibility.
• •Emphasize Trust and Security: Consistently mention features that build confidence, such as "Live Driver Tracking," "Secure Delivery," and "Proof of Delivery," to counteract any perception that "cheap" means "unreliable".
• •Keep it Simple and Action-Oriented: Use clear, direct language. Avoid jargon. Every piece of copy should guide the user toward a specific action, such as "Download the App," "Place an Order," or "Sign Up to Drive."
• •Localize with Authenticity: Connect with the Nigerian audience by referencing local context, like popular foods (e.g., Jollof rice, shawarma), to make the brand feel more relatable and less generic.

Percepción Social

The social perception for the delivery service is difficult to gauge accurately due to a lack of public reviews and social media chatter. It appears to be functional and service-oriented rather than a lifestyle brand. Its perception is likely directly tied to the user's experience with the app's performance: if the service is cheap and reliable as promised, the perception will be positive.

Ejemplos de Copy

• •Nigeria's Most Affordable Delivery, Right at Your Fingertips. Send parcels and order food, track it live, and save on every order.
• •Tired of overpaying for delivery? 🇳🇬 With Zalivo, you get the cheapest rates for package and food delivery without sacrificing reliability. Track your driver from start to finish. Download the app and see how much you can save!
• •Your Car, Your Schedule, Your Earnings. Join Zalivo as a driver and be your own boss. We offer flexible hours and the opportunity to earn more. Sign up is easy. Start driving with Zalivo today!
• •Need to send a package or craving your favorite jollof rice? Zalivo is your dependable, low-cost solution for on-demand delivery. With live tracking and instant estimates, you're always in control. Get anything delivered, affordably.
• •Your Lunch Awaits! Don't let errands get in the way. Order from your favorite restaurant with Zalivo and get it delivered fast. The most affordable rates in Nigeria are just a tap away.