Tono de Marca

aspirational, confident, chic, inviting, personal, and educational

Valores de Marca

• •Sustainability
• •Craftsmanship
• •Female Empowerment

Mejores Prácticas

• •Lead with Values: Always anchor the copy in the brand's core values of sustainability, craftsmanship, and female empowerment. This creates an authentic and consistent message.
• •Maintain a Confident and Aspirational Tone: Use strong, empowering language that inspires the customer. The tone should be sophisticated yet approachable.
• •Tell a Story: Every product has a narrative, from its design inspiration to the hands that crafted it. Share these stories to build a deeper connection with the audience.
• •Be Transparent: Clearly communicate the sustainable practices and the pre-order model. This builds trust and educates the consumer.
• •Engage the Community: Use inclusive language ("our community," "the Yunotme family") to foster a sense of belonging. Encourage user-generated content and interaction on social media.

Percepción Social

Positive, seen as an up-and-coming designer brand offering unique, high-quality, and sustainable fashion pieces. Perceived as connected to its audience and gaining traction among fashion-conscious consumers who value style and substance, with good customer service.

Ejemplos de Copy

• •Effortless elegance, consciously crafted. The Everything Everywhere Skirt is back. Designed to move with you, this timeless piece is made from sustainable materials for the modern woman who does it all. Pre-order yours now and join the movement of mindful fashion.
• •Luxury that feels good, inside and out. Our 100% silk Sister Pants are a love letter to craftsmanship and comfort. Handmade with empowerment in every stitch, these are more than just pants—they're a statement. Wear your values.
• •Yunotme is not just a brand; it's a belief. A belief in fashion that is timeless, sustainable, and empowering. Inspired by strong women, for strong women. Discover pieces that tell a story. Your story.
• •Behind every Yunotme piece is a story of passion and precision. Our artisans in Hong Kong pour their hearts into creating designs that celebrate you. ✨ Swipe to see the magic in the making. #Yunotme #SlowFashion #FemaleEmpowerment
• •Be the first to know. As part of the Yunotme family, you get exclusive access to our new collections, behind-the-scenes content, and a 10% discount on your first order. Welcome to a world of considered fashion.