Tono de Marca

Inspiring & Creative, Supportive & Community-Oriented, Passionate & Enthusiastic, Helpful & Informative, Friendly & Approachable, Quality-Conscious & Detail-Oriented

Valores de Marca

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Community
• •Mindfulness & Organization
• •Passion
• •Sustainability/Ethical Considerations
• •Joy & Inspiration

Mejores Prácticas

• •Embrace “Inspiring Enthusiasm”: Always write with a sense of genuine passion for journaling, creativity, and the products themselves. Use positive, uplifting language that encourages and motivates.
• •Prioritize “Community First”: Address your audience as part of a shared community. Use inclusive language ("we," "us," "our community"), encourage interaction, and highlight user-generated content.
• •Spotlight “Quality & Detail”: Consistently weave in mentions of the premium features (160GSM paper, lay-flat design, vegan materials) but frame them in terms of user benefits (no bleeding, comfortable writing, ethical choice).
• •Be “Helpful & Guiding”: Offer tips, ideas, and solutions. Whether it’s a journaling prompt or a planning hack, provide value that goes beyond the product itself.
• •Maintain a “Friendly & Approachable Voice”: Keep the language warm, inviting, and conversational. Avoid overly formal or corporate jargon. Imagine you’re talking to a fellow journaling enthusiast.

Percepción Social

High-Quality Provider, Trusted by Journalers, Engaging & Community-Focused, Aspirational yet Accessible, Run by Passionate Individuals

Ejemplos de Copy

• •Unleash your inner artist! ✨ Our 160GSM dot grid pages are the perfect canvas for your brightest ideas and most colorful dreams. No ghosting, no bleeding, just pure creative freedom. What are you bringing to life in your Yop & Tom journal today? Share your magic! #YopAndTom #JournalInspiration #CreativeJournaling #ThickPaperLove
• •Find your calm, organize your thoughts, and design your days with purpose. 🌿 The Yop & Tom journal isn't just a notebook; it's your dedicated space for mindfulness and planning. With ultra-thick paper and a lay-flat design, your journaling experience will be pure joy. Start your journey to a more creative and organized life today!
• •Hey [Customer Name], ready to spark some creativity this week? We believe that every dot, every line, and every sticker holds the potential for something wonderful. Dive into your Yop & Tom journal and let your imagination flow. P.S. Don't forget to check out our latest blog post for 5 new spread ideas to inspire you!
• •NEWNESS ALERT! 🤩 Say hello to your next planning obsession. Thick pages? Check. Stunning design? Check. Ready to help you conquer your goals? DOUBLE CHECK! ✅ Who’s ready to get organized in style? #YopAndTom #PlannerLove #NewCollection #JournalCommunity #PlanWithMe
• •More than just a notebook, it's a companion for your thoughts, dreams, and masterpieces. Crafted with passion, our signature dot grid journal features 160GSM bleed-proof paper, ensuring every pen stroke is a delight. The lay-flat binding means more comfort, more space, and more uninterrupted creativity. Join the Yop & Tom family and discover the joy of premium journaling.