Tono de Marca

Elegant & Sophisticated, Playful & Whimsical, Warm & Approachable, Conscious & Responsible, British-Inspired with International Outlook

Valores de Marca

• •Quality & Craftsmanship: Emphasis on fine, delicate fabrics, in-house print design, and high-quality finishing.
• •Sustainability & Ethical Production: Commitment to reducing environmental impact through material choices, waste reduction, and ethical factory partnerships. They aim for their full offering to be 100% sustainable.
• •Timeless Style & Versatility: Designing pieces that are meant to last and be worn repeatedly, transitioning from sleepwear to daywear.
• •Comfort & Everyday Luxury: Creating beautiful garments that feel good to wear in everyday moments.
• •Authenticity & Independence: Demonstrated by their move to a direct-to-consumer model to maintain brand integrity and connect directly with their audience.
• •Joy & Creativity: Expressed through their unique prints and the overall aesthetic of the brand.

Mejores Prácticas

• •Embrace Elegant Simplicity: Use clear, refined language. Avoid overly casual slang or overly technical jargon. Let the quality of the product and the beauty of the imagery speak.
• •Weave in Whimsy and Story: Incorporate descriptive language that highlights the unique prints and the inspiration behind them. Tell the "story" of the garment or the feeling it evokes.
• •Maintain Warmth and Connection: Address the customer in a friendly, inclusive manner. Highlight the comfort, joy, and versatility of the pieces in real-life contexts.
• •Be Transparent and Authentic about Values: When discussing sustainability or ethical production, be clear, honest, and avoid greenwashing. Share the brand's journey and commitments.
• •Ensure Visual and Textual Harmony: The tone of the copy should always align with the aesthetic of the brand's visuals – elegant, soft, and often lifestyle-focused. The "Yolke Girls" initiative, showcasing real people, is a good example of this.

Percepción Social

Positive: Customers generally appreciate the unique designs, quality of fabrics (especially silk and linen), and beautiful prints. The brand is seen as a luxury label offering distinctive pieces. Aspirational yet Relatable: The lifestyle portrayed is elegant but often grounded in relatable moments of comfort and family. Growing Recognition for Sustainability: Their efforts in sustainable practices are becoming a more prominent part of their identity. Valued for Customer Service: The brand aims to provide excellent customer care, offering sizing advice and aiming for prompt responses.

Ejemplos de Copy

• •Instagram Post (New Collection): "Introducing 'The Bloom Collection' – where whimsical florals meet timeless silk. Wrap yourself in everyday luxury and let your style blossom. Discover the art of comfort, sustainably crafted. #YOLKE #LuxuryLoungewear #SustainableStyle #NewConnections"
• •Email Subject Line (Sale): "A Little Treat: Elegant Comfort Awaits You at YOLKE" Email Body Snippet: "Indulge in the YOLKE pieces you've been dreaming of. Our curated selection of silk pyjamas and versatile daywear is now available for a limited time at special prices. Experience the touch of luxury, designed to be cherished. [Shop Now]"
• •Product Description (Classic Pyjama Set): "Drift into dreams or greet the day in our Classic Silk Pyjamas. Featuring a playful, hand-designed [Print Name] print on ethically sourced stretch silk, these pyjamas offer unparalleled comfort and a touch of whimsical elegance. Designed in our London studio, because luxury should be a part of your everyday story. #YOLKE pajamas #SilkSleepwear #EthicalFashion"
• •Website Banner (Sustainability Focus): "Beautifully Made, Responsibly Worn. At YOLKE, we're committed to timeless pieces and a lighter footprint on our planet. Explore our sustainable journey. [Learn More]"
• •Facebook Ad (Targeting Gift Shoppers): "Give the Gift of Everyday Indulgence. Spoil someone special (or yourself!) with YOLKE's luxurious sleepwear and daywear. Beautiful prints, the finest fabrics, and a touch of London-designed charm. Perfect for making moments memorable. #YOLKEGift #LuxuryGifts #BritishDesign"