Tono de Marca

Passionate, knowledgeable, and culturally-inspired, with a clear, concise, and informative style that integrates mystique and creativity, while being welcoming to all disc golf players.

Valores de Marca

• •Quality and Performance
• •Community and Growth of the Sport
• •Cultural Uniqueness
• •Accessibility

Mejores Prácticas

• •Maintain the Balance of Performance and Folklore: Always connect the mystical "Yokai" theme back to the tangible performance benefits of the product. The folklore should enhance the description, not overshadow the technical details a player needs.
• •Speak the Language of Disc Golf: Use terminology that resonates with the target audience (e.g., "hyzer," "anhyzer," "glide," "turn," "fade"). This builds credibility and shows that the brand is an authentic part of the community.
• •Keep it Clean and Informative: Ensure product descriptions are easy to read and provide all necessary information, such as flight numbers, plastic type, and weight. This reflects the clarity and professionalism of the website.
• •Engage with the Community: Use questions and calls-to-action in social media posts to encourage interaction. This fosters a sense of community and makes the brand feel more personal and approachable.
• •Be Consistent Across Platforms: Whether on the website, social media, or in emails, the tone should remain consistent. The blend of Japanese cultural inspiration and a passion for disc golf should be evident in all communications.

Percepción Social

Perceived as a specialized, reliable, and trustworthy retailer for the disc golf community, especially in Japan, known for unique culturally themed products and offering both mainstream and niche gear.

Ejemplos de Copy

• •Unleash the spirit of the game with the new Kitsune driver. With its cunning flight path and supernatural glide, this disc will outsmart the wind and guide your throws exactly where they need to go. Master the course. Tame the Yokai.
• •The Oni putter is a force to be reckoned with. Its straight, powerful flight and reliable chain-grabbing ability make it a demon in the circle. What's your go-to Yokai for those critical putts?
• •Don't just play the game, become a legend. Our latest collection of Yokai-inspired performance apparel is here to keep you cool and comfortable as you hunt for aces. Shop the new line and embody the spirit of the game.
• •From the Land of the Rising Sun to the heart of your disc golf bag. Yokai Disc is your home for premium discs and gear. Free shipping in Japan on orders over ¥7,500.
• •(Image of a disc flying towards a basket) Chasing chains and mythical creatures. What Yokai is in your bag today? #YokaiDisc #DiscGolf