Tono de Marca

Calm, Authentic, and Encouraging

Valores de Marca

• •Sustainability and Eco-Consciousness
• •Quality and Craftsmanship
• •Australian-Made
• •Mindfulness and Well-being

Mejores Prácticas

• •Lead with "You" and Your Journey: Frame copy around the customer's experience. Use phrases like "your practice," "your journey," and "enhance your comfort" to make the message personal and supportive.
• •Emphasize Calm and Mindfulness: Consistently use a serene vocabulary. Words like stillness, calm, reconnect, mindful, sanctuary, and peace reinforce the brand's core tone.
• •Highlight Core Values in Every Message: Subtly weave in the values of sustainability, quality, and local production. For example, instead of just "bolster," use "eco-friendly bolster" or "Australian-made meditation cushion."
• •Tell the Authentic Story: Continue to share the passion behind the brand. Mentioning the founders, the artistic design process, or the commitment to community builds a genuine connection that transcends a simple transaction.
• •Be Encouraging, Not Prescriptive: The tone should be inviting and inclusive for all levels. Avoid jargon or intimidating language. Use phrases like "perfect for beginners," "for every level of practice," and "supports you wherever you are" to create a welcoming atmosphere.

Percepción Social

Overwhelmingly positive, perceived for high-quality, aesthetically pleasing and durable products, excellent customer service, and an authentic, community-oriented brand.

Ejemplos de Copy

• •Find your stillness. Our eco-friendly bolsters are crafted in Australia to provide the perfect support for your restorative practice. Sink deeper, breathe easier, and reconnect with your soul. #YogaSoulAU #MindfulLiving #AustralianMadeYoga
• •Calm is calling | New mindful essentials inside
• •Engineered for peace, designed for you. Our Crescent Meditation Cushion, filled with organic kapok, provides ergonomic support to help you maintain a comfortable posture, allowing your mind to focus on what truly matters. Each cushion features an original pattern, bringing a touch of authentic artistry to your sacred space.
• •Headline: Support Your Practice, Support the Planet. Body: Ready to deepen your connection? Yoga Soul offers thoughtfully designed, eco-friendly yoga accessories made with love in Australia. From our supportive bolsters to our non-slip mats, every piece is crafted to enhance your journey. Shop now and find your soul.
• •Create a sanctuary for your practice with Yoga Soul's Australian-made, sustainable yoga gear. Our unique, artist-designed bolsters and cushions bring beauty and intention to every session. Ideal for restorative yoga, meditation, and finding your center. #YogaAccessories #EcoFriendlyHome #MeditationSpace