Tono de Marca

Empowering and Educational, Approachable and Authentic, Calm and Nurturing

Valores de Marca

• •Natural Beauty and Aging
• •Empowerment through Knowledge
• •Authenticity and Credibility
• •Community

Mejores Prácticas

• •Always Lead with "Why": Start with the problem or the desired feeling (e.g., "Tired of puffy eyes?" "Want to feel more confident?"). Connect the *why* (the user's motivation) to the *how* (the Yogalo technique or product).
• •Use Empowering and Educational Language: Frame every piece of content as a lesson or a shared secret. Use words like "learn," "discover," "unlock," "technique," and "ritual." Position the audience as active participants, not passive consumers.
• •Maintain an Authentic, Personal Voice: Write as if Laura Ortega is speaking directly to a friend. Use "I" and "you" to create a personal connection. Share her own experiences and commitment to natural methods to build trust.
• •Emphasize "Natural" and "Non-Invasive": Consistently highlight the core value of the brand. Use phrases like "the power of your own hands," "no needles, just knowledge," "natural lift," and "ageless beauty" to differentiate Yogalo from clinical or surgical alternatives.
• •Foster Community and Interaction: End posts with a question or a call to engage ("Have you tried this?" "Let me know in the comments," "Join our community"). This reinforces the brand value of a supportive, shared journey.

Percepción Social

The public and customers perceive Yogalo as a credible and effective source for natural anti-aging solutions. The brand is seen as a positive and empowering force in the beauty space, offering an alternative to invasive cosmetic procedures. Customers appear highly engaged, asking specific questions about techniques and products, and often sharing their positive results.

Ejemplos de Copy

• •Instagram Post (Promoting a Gua Sha): "Unlock the ancient secret to a radiant glow. Our Rose Quartz Gua Sha isn't just a tool; it's a daily ritual for self-love, helping to lift, sculpt, and awaken your skin's natural vitality. Ready to transform your routine? Tap to shop the magic. #Yogalo #FacialYoga #GuaSha #NaturalBeauty #SelfCare"
• •Facebook Ad (Targeting women 40+ for a course): "They say lines are a sign of a life well-lived. We say feeling confident in your skin is a sign of a life well-loved. Learn my proven, natural techniques to soften expression lines and restore youthful firmness in our 'Forehead & Eyes' online workshop. No needles, no downtime. Just the power of your own hands. Join the community of women embracing graceful aging. Link in bio to enroll. #Yogalo #NoBotox #AgelessBeauty #FacialMassage #ProAging"
• •TikTok Video Script: "(Video shows Laura smiling) Tired of a puffy face in the morning? (Demonstrates 3 quick lymphatic drainage moves) Try these 3 moves for 60 seconds. 1. Gentle sweeps down the neck. 2. Press and release at the collarbone. 3. Light taps around the eyes. (Ends with a refreshed look) Instant relief! Follow me for more daily face yoga tips! #MorningRoutine #PuffyFace #FaceYoga #Yogalo #BeautyHacks"
• •Website Homepage Banner: "Beauty is not about perfection. It's about health. Discover the power of Facial Yoga with me and learn to love the skin you're in, at every age."
• •Email Newsletter Subject Line: " ✨ A 5-minute ritual to melt away facial tension. Body Preview: Hello [Name], did you know stress is stored in your jaw, forehead, and neck? I want to share my personal technique for releasing facial tension after a long day..."