Tono de Marca

Innovative, Educational, and Passionate

Valores de Marca

• •Sustainability and Eco-Consciousness
• •Health and Clean Beauty
• •Efficacy and Scientific Innovation
• •Transparency
• •Community

Mejores Prácticas

• •Lead with the "Why": Always connect product features back to the core values, explaining the purpose behind choices like the powder format.
• •Use the "Innovative & Educational" Tone: Position Yodi as the future of cosmetics, using phrases like "A new vision of beauty" and providing clear explanations of its technology.
• •Embrace Community Language: Consistently use the term "Yodistas" and feature testimonials to foster a sense of belonging and social proof.
• •Highlight Validation and Expertise: Mention trust signals such as "3 patents filed," "dermatologically tested," "100/100 on Yuka," and awards like "PRIX FEEL GOOD MADAME FIGARO."
• •Focus on Sensory Experience and Efficacy: Use descriptive, sensory language to highlight the positive results and experiences, ensuring customers understand that effectiveness is not compromised.

Percepción Social

Yodi is perceived as a trustworthy, high-quality, and pioneering brand in the clean and sustainable beauty space. It delivers on promises, is an eco-conscious choice, and is innovative, though some users note a learning curve with the powder format.

Ejemplos de Copy

• •Headline: The Future of Beauty is Water-Free. Sub-headline: Discover our revolutionary powder-based cosmetics. Concentrated, pure, and potent active ingredients that activate with a touch of water. Better for your skin, better for the planet.
• •Caption: Watch the magic happen! ✨ Our powder shampoos are 100% active ingredients—no water, no preservatives. Just a small amount transforms into a rich, creamy lather that leaves hair unbelievably soft and full of life. This isn't just shampoo, it's a revolution in your shower. #YodiBeauty #WaterlessBeauty #PowderShampoo #CleanBeauty
• •Tired of liquid shampoos that are 80% water and full of preservatives? Our Nutritive Argan Powder Shampoo is the answer. We removed the water to pack in only the essentials: nourishing Argan oil, soothing organic Aloe Vera, and strengthening Pea Proteins. Just a sprinkle, activated by your shower's water, creates a gentle foam that cleanses without stripping, leaving dry or colored hair protected, soft, and radiant. Welcome to concentrated, conscious hair care.
• •Subject: Still using water in your beauty routine? Snippet: Most beauty products are mostly water. At Yodi, we decided to do things differently. We took out the water to give you 100% active, preservative-free formulas that deliver real results. See why the Yodistas are calling it a "game-changer"...
• •Voiceover: Why ship water around the world? (Scene changes to show a sprinkle of Yodi powder lathering in someone's hands.) Voiceover: Yodi is concentrated power. Zero water. Zero preservatives. (Scene shows a person with beautiful, healthy-looking hair.) Voiceover: Just pure, award-winning results. Yodi. The future of beauty. On-screen text: Yodi. 100% Active.