Tono de Marca

empathetic, reassuring, and educational

Valores de Marca

• •Natural Efficacy
• •Transparency
• •Customer-Centricity & Authenticity
• •Problem-Solving

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding the customer's discomfort and desire for a solution. Use language that reflects this, such as "We understand," "You're not alone," and "Find relief."
• •Prioritize the Founder's Story: Regularly reference Lucie's personal journey. This story is the anchor of the brand's authenticity and empathetic tone. It should be a recurring theme in "About Us" sections, ad campaigns, and social media posts.
• •Educate, Don't Just Sell: Frame marketing content as helpful information. Instead of just saying "Buy our cream," explain *why* it works. Create blog posts, carousels, or short videos detailing the benefits of key ingredients.
• •Amplify Customer Voices: Continue making user-generated content the star of social media. This reinforces the reassuring and problem-solving aspects of the brand from a trustworthy source, building a community around shared experiences.
• •Maintain a Clean and Natural Aesthetic: Ensure all visuals—from the website to social media—reflect the brand's values. Use clean layouts, nature-inspired colors, and high-quality images of the product and its botanical ingredients to visually support the "natural" and "effective" message.

Percepción Social

Yoderma is perceived as a specialized, direct-to-consumer brand offering an effective, natural remedy for varicose veins, building trust through social proof and establishing itself as a niche specialist in circulatory leg health.

Ejemplos de Copy

• •Heavy, aching legs shouldn't hold you back. Inspired by a personal journey to find relief, our natural cream was created to soothe the discomfort of varicose veins and restore your confidence. Discover the power of plants. #Yoderma #JambesLégères #Bienêtre
• •Visible relief for varicose veins is possible. Our plant-based formula is designed to improve circulation and reduce swelling, naturally. Join over 20,000 satisfied customers and feel the difference.
• •Did you know? The secret to fighting varicose veins lies in strengthening blood vessel walls. Our formula uses Japanese Sophora extract to help improve vein elasticity naturally. Learn more about our ingredients on the blog.
• •Yoderma Varicose Vein Cream: A targeted, natural treatment to soothe pain and diminish the appearance of varicose veins. Made in France with powerful botanical extracts for light, beautiful legs. Safe, effective, and gentle on your skin.
• •We are so inspired by Bénédicte's story! (Image/Video of testimonial). Seeing your results is what motivates us every day. Share your Yoderma journey with us! #YodermaSuccess #NaturalBeauty #CustomerLove