Tono de Marca

Authentically Pittsburgh/Local, Humorous/Playful, Passionate/Enthusiastic, Informal/Approachable, Proud/Nostalgic

Valores de Marca

• •Pittsburgh Pride
• •Authenticity
• •Community
• •Fan Spirit
• •Humor

Mejores Prácticas

• •Immerse in "Yinzer" Lingo: Regularly use and correctly apply Pittsburgh slang and colloquialisms (e.g., "yinz," "n'at," "dahntahn," "jagoff," "nebby"). Create a small glossary if needed for the team.
• •Channel the Passionate Fan: Write with the enthusiasm and unwavering support characteristic of a true Pittsburgh sports fan and city advocate. Think game day excitement and civic pride.
• •Keep it Real and Relatable: Avoid overly corporate or generic marketing speak. Use an informal, conversational style that resonates with the everyday Pittsburgher. Tell stories or use scenarios that locals would understand and appreciate.
• •Embrace Local Humor: Incorporate the playful, sometimes self-deprecating, humor that is part of the Pittsburgh identity. Don't be afraid to be a little cheeky (in a good-natured way).
• •Visual and Verbal Alignment: Ensure the tone of the copy matches the visuals used. If the image is of a cheering Steelers fan, the copy should echo that energy. If it's a humorous slogan tee, the copy should be witty. Consistency across all touchpoints reinforces the brand identity.

Percepción Social

Go-To for Yinzer Gear, For Locals, By Locals (or at least understanding of locals), Fun and Relatable, Good Quality for Novelty/Fan Apparel, Strong Connection with Sports Fans

Ejemplos de Copy

• •N'at. Fresh outta the print shop! Grab this new tee faster than a Pittsburgah rushes for a parking spot dahntahn. Perfect for showing yer black 'n gold pride, or just lounging arahnd the hahs. Get yers now!
• •HERE WE GO STEELERS, HERE WE GO! 🖤💛 Got yer Yinzer Gear on? Show us how yinz are reppin' the Burgh today! Let's get this W! #Steelers #YinzerPride #PittsburghFootball
• •Hey Yinz! Get Yer Jagoff Gear on Sale! 😉
• •Making Spirits Bright (and very Pittsburgh). Shop Yinzer Gear for unique gifts that'll make 'em say 'That's nebby in a good way!'
• •Start yer mawnin' right with a jumbo cup of coffee and a whole lotta PGH. This ain't just any mug, it's a declaration of Yinzer status. Ideal for dippin' cookies from Primanti's... or whatever yinz do.