Tono de Marca

vibrant, creative, customer-centric, energetic, and trendy, enabling personal expression through light.

Valores de Marca

• •Customization and Personalization
• •Quality and Craftsmanship
• •Customer Service
• •Modern Aesthetics

Mejores Prácticas

• •Lead with Vibrancy: Use energetic and evocative language. Words like "brilliant," "vibrant," "glow," "illuminate," and "shine" should be staples in the brand’s vocabulary to reflect the nature of the product.
• •Focus on "You": Center the copy around the customer's creativity and vision. Use phrases like "Your Design," "Uniquely You," and "Bring Your Idea to Life" to reinforce the brand's core value of personalization.
• •Keep it Visually Descriptive: Since the product is visual, the copy should help the reader imagine the sign in their space. Describe the ambiance it creates—“a soothing glow,” “a vibrant flash,” “a modern touch.”
• •Maintain a Helpful, Approachable Tone: Especially in direct communications (website copy, FAQs, customer service), the tone should be clear, straightforward, and supportive to make the customization process seem easy and accessible.
• •Adapt the Tone to the Platform: While the core brand voice remains consistent, the tone should be adapted for each channel. Be more energetic and trend-focused on TikTok, aesthetically inspirational on Pinterest, and slightly more detailed and benefit-oriented on the website and in email campaigns.

Percepción Social

Yinanda is largely perceived as a reliable and high-quality provider of custom neon signs. Customers are satisfied with their purchases, highlighting product quality and the positive impact on their spaces, with visual social proof amplifying brand authenticity and reach.

Ejemplos de Copy

• •Make your brand unforgettable. Your logo, your colors, your vibe—all brought to life in brilliant neon. Stand out and shine on. #YinandaSigns #CustomNeon #BusinessBranding
• •Your Space, Your Statement. From a cozy glow to a vibrant flash, transform any room with a custom neon sign that's uniquely you. Design your light today.
• •Light up your love story. A personalized neon sign is the perfect, unforgettable backdrop for your special day and a beautiful keepsake for your home. Discover wedding designs.
• •Pick your player! Which neon vibe are you? 🎮✨ #neonsign #custom #decor #gamingsetup #yinandasigns
• •Subject: Don't Just Decorate, Illuminate! ✨ Brighten up your summer with 20% off all custom neon signs. It's time to make your space shine. Sale ends Friday!