Tono de Marca

personable, passionate, and welcoming

Valores de Marca

• •Legacy and Family
• •Joy and Positive Energy
• •Quality and Craftsmanship
• •Community and Connection
• •Creativity and Uniqueness

Mejores Prácticas

• •Always Start with "Aloha": Consistently use warm, welcoming language rooted in the brand's Hawaiian origins. Phrases like "Aloha," "Mahalo," and infusing a sense of warmth will reinforce the brand's friendly and approachable nature.
• •Tell the Story: Weave the brand's founding story into marketing materials where appropriate. Reminding customers about the meaning behind "Yellow Kiku"—family legacy and joy—builds an emotional connection that goes beyond the product itself.
• •Speak as a Fellow Enthusiast: Write copy from the perspective of a passionate collector, not just a seller. Use "we" and "us" to create a sense of shared community. Share personal excitement about new finds or the beauty of a particular stone.
• •Emphasize Quality and Care: In product descriptions and posts, highlight the fact that each crystal is "hand-picked" or "carefully selected." This reinforces the value of quality craftsmanship and the personal touch the founder brings to the business.
• •Focus on the Feeling, Not Just the Features: While detailing the type of crystal is important, the copy should also focus on the intended feeling—joy, good energy, smiles, and connection. Frame the products as more than just objects, but as sources of positive emotional impact.

Percepción Social

overwhelmingly positive, praised for high-quality products, excellent customer service, and trustworthiness

Ejemplos de Copy

• •Aloha, crystal family! 🌺✨ Say hello to our latest obsession: these stunning Moss Agate fox carvings. Each one is hand-picked and carries a unique world within it. We hope they bring as much joy and grounding energy to your space as they've brought to ours. Find your new friend on the website! #KikuCrystals #CrystalCarving #MossAgate
• •From Our Family to Yours: Hand-Selected Crystals to Brighten Your Life. Discover unique carvings and feel the aloha in every piece.
• •A little box of sunshine is heading your way! ☀️ Hi [Customer Name], Mahalo for your recent order! We believe every crystal has a story and we're so excited for you to begin a new chapter with your Kiku Crystals. Each piece is packed with love and good vibes here on Oahu.
• •Inspired by a love for crystals and games, this custom-carved 'Mini Mon' is a piece of pure fun. As collectors ourselves, we wanted to create something truly special that connects with our passions. Made from high-quality [Material], this little guardian is ready to bring a smile to your face and powerful energy to your collection.
• •Looking for a crystal that's as unique as you are? At Yellow Kiku, we specialize in custom-designed crystal carvings you won't find anywhere else. Born from a love of art and energy on the beautiful island of Oahu. ✨ Shop our collection and bring home a piece of joy. Free shipping on orders over $150! #YellowKiku #HandmadeWithAloha #UniqueCrystals