Tono de Marca

friendly, community-focused, supportive, approachable, warm, and enthusiastic

Valores de Marca

• •Supporting Local
• •Community Building
• •Discovery and Curation
• •Quality and Freshness
• •Adaptability and Resilience

Mejores Prácticas

• •Always Lead with "Local": The core of the brand is its Edmonton focus. Every piece of copy should reinforce this, whether it as mentioning "YEG," "Edmonton," or "local roasters."
• •Tell the Story: Don't just sell coffee; sell the story behind it. Introduce the roasters and snack makers. Sharing their passion and journey adds value and strengthens the community connection.
• •Use Enthusiastic and Inclusive Language: Words like "discover," "explore," "celebrate," and "community" align with the brand's values. The tone should be consistently positive and welcoming, making subscribers feel like they are part of a special group.
• •Emphasize the "Why": Remind customers of the mission behind their purchase. Phrases like "Support local," "Your subscription helps...," and "Community-powered" reinforce the positive impact of their subscription.
• •Focus on the Experience: Highlight the sensory and emotional aspects of the subscription. Use descriptive language to talk about flavour notes, the aroma of fresh coffee, and the excitement of the monthly "unboxing" and discovery.

Percepción Social

The brand is overwhelmingly perceived as a valuable community asset and a "feel-good" service. Customers appreciate its positive impact on local businesses, viewing it as a trustworthy guide to the local coffee scene. The subscription is seen as a convenient, exciting way to discover new products, with joy often associated with the unboxing experience and monthly discoveries.

Ejemplos de Copy

• •Your monthly tour of Edmonton as best coffee is here! ☕️ This month, we're so excited to feature the incredible [Roaster Name]! They've been perfecting their craft in the heart of YEG, and this [Coffee Name] roast with notes of [flavour note 1] and [flavour note 2] is the perfect proof. Paired with a delicious [Snack Name] from our friends at [Snack Company], it as a box full of local love. Ready to discover your new favourite?
• •Stop drinking boring coffee. Start supporting local. Edmonton as coffee scene is booming, but it as hard to keep up! Let us do the work for you. The YEG Coffee Club delivers a different local roaster and a tasty YEG treat to your door every month. It as fresh, it as local, and it as the best way to start your morning. CTA: Join the Club!
• •The Best of YEG, Delivered Monthly. Experience a new, locally-roasted coffee every month. Support small businesses and taste the incredible flavors our city has to offer.
• •Subject: Psst... Your Next Coffee Adventure is on its Way! Hi [Customer Name], get the grinder ready! We are packing your next YEG Coffee Club box and we can at wait for you to try it. This month as feature from [Roaster Name] is a true testament to the passion and creativity of Edmonton as coffee community. Thanks for being part of the club and for helping us support these amazing local businesses, one cup at a time.
• •Give the Gift of Local Discovery. Looking for the perfect gift for the coffee lover in your life? A YEG Coffee Club subscription is more than just coffee ait's a taste of Edmonton, a new experience every month, and a direct line of support to our amazing local roasters. Gift a 3, 6, or 12-month journey through YEG as best brews.