Tono de Marca

minimalist, professional, and enigmatic

Valores de Marca

• •Artistic Integrity and Freedom
• •Curatorial Excellence
• •Sonic and Emotional Exploration
• •Underground Ethos

Mejores Prácticas

• •Prioritize Brevity and Impact: Use concise, powerful language. Avoid unnecessary adjectives and marketing clichés. Let the strength of the nouns and verbs carry the message.
• •Maintain a Formal, Third-Person Voice: Always refer to the label and artists in a professional manner. This reinforces the serious, art-focused positioning and avoids an overly casual tone that would clash with the brand's aesthetic.
• •Focus on "Feeling" and "Texture": When describing music, use evocative and sensory language that speaks to the sonic and emotional experience (e.g., "murky textures," "ecstatic chemistry," "frenzied sounds") rather than generic genre descriptors.
• •Embrace the Enigma: Do not over-explain. The brand's power lies partly in its mystique. Use copy that raises questions and encourages the audience to explore the music for themselves to find answers.
• •Ensure Visual and Textual Consistency: The minimalist, dark aesthetic of the website should be mirrored in the style of the copy. Use simple, clean formatting. The words should look the way the brand feels as uncluttered, deliberate, and confident.

Percepción Social

XX LAB is perceived as a credible and respected imprint within the underground techno and electronic music community. It is seen as an extension of François X's artistic identity, who is noted as a "key cog in the French music renaissance." The association with established and respected artists lends the label immediate credibility. The perception is not that of a large, commercial entity, but of a boutique, passion-driven project. It is viewed as a source for challenging, forward-thinking electronic music. The use of platforms like Bandcamp and Discogs further solidifies its perception among serious music collectors and aficionados.

Ejemplos de Copy

• •XXLLP01: A new chapter unfolds. The debut album from [Artist Name]. A sonic diary of isolation and raw energy. Forged in silence, intended for the discerning listener. Available now on vinyl and digital.
• •The World of [Artist Name]. We welcome [Artist Name] to the XX LAB roster. A singular voice in electronic sound design, their work dissects the boundaries between rhythm and atmosphere. Discover their vision. [Link to artist page/release].
• •XX LAB. Avant-garde electronic music. A platform for independent artists. Curated sound for the discerning.
• •The CEO Tee. A uniform for the modern monolith. Minimalist design on 100% heavyweight cotton. Structure and form for everyday existence. Limited run.
• •XX LAB: Live Configuration. An evening of immersive sound. Featuring live and DJ sets from François X, [Artist 2], and [Artist 3]. A temporary autonomous zone for sonic exploration. Location details to be revealed. Capacity is limited.