Tono de Marca

Energetic and Motivational, Promotional and Sales-Oriented, Authoritative yet Approachable, Community-Focused (aspirational), Direct and Informative

Valores de Marca

• •Quality and Efficacy
• •Value for Money
• •Customer Achievement/Support
• •Expertise and Knowledge
• •Accessibility and Range
• •Community
• •Integrity (aspirational/contested)

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key characteristics of the XTREME NUTRITION tone (energetic, motivational, authoritative yet approachable, promotional) with examples of "do's and don'ts" for language, commonly used phrases, and level of formality.
• •Use Action-Oriented Language: Employ strong verbs and an active voice to convey energy and drive, e.g., "Unleash," "Crush," "Fuel," "Achieve," "Boost."
• •Balance Promotion with Value: While sales are key, ensure copy also offers genuine advice, motivation, or community engagement to avoid sounding purely transactional. Integrate the "Expert Advice" and "Community" aspects.
• •Incorporate Social Proof and Urgency (Authentically): Use customer testimonials, highlight athlete endorsements, and create a sense of excitement around limited-time offers or popular products, but ensure claims are believable and promotions are genuine.
• •Stay True to Core Values: Ensure all copy implicitly or explicitly reinforces values like quality, value for money, customer achievement, and expertise. For example, when promoting a product, highlight its quality ingredients or how it helps users achieve specific goals, tying back to the brand's mission.

Percepción Social

A Major Retailer, Price-Competitive, Knowledgeable (especially in-store), Reliable for Online Orders, Trustworthy (due to physical presence)

Ejemplos de Copy

• •🚀 UNLEASH BEAST MODE! 🚀 The all-new [Product Name] has just hit XTREME NUTRITION! Packed with [Key Benefit 1] and [Key Benefit 2] to supercharge your workouts. Grab yours NOW and smash those PBs! Limited stock – don't miss out! #XtremeGains #NewArrival #FuelYourFire
• •DEAL OF THE WEEK! 🔥 Score a massive 20% OFF all [Brand Name] protein tubs! Stock up on your faves and keep your progress on track without breaking the bank. Shop online or in-store. Your wallet (and muscles) will thank you! #XtremeDeals #SupplementSale #NZFitness
• •🤔 Struggling to choose the right pre-workout? Our XTREME team is here to help! Our latest blog post breaks down the top 5 ingredients to look for (and avoid!). Get the expert advice you need to fuel your body right. Link in bio! What are your go-to pre-workout ingredients? Share in the comments! 👇 #ExpertAdvice #FitnessJourney #XtremeNutritionCommunity
• •It's not just about supplements, it's about the XTREME commitment to your journey. From PBs to podiums, we're here to fuel every step. Founded by IFBB Pro Moe Elmoussawi, we live and breathe fitness. What are you training for this week? Let's get it! #XtremeMotivation #NZFitnessFam #StrongerTogether
• •Shoutout to @[UserHandle] for absolutely CRUSHING their workout fueled by XTREME NUTRITION! 💪 We LOVE seeing our community thrive! Tag us in your fitness journey for a chance to be featured. Keep pushing those limits! #XtremeCommunity #CustomerSpotlight #PoweredByXtreme