Tono de Marca

personable, confident, enthusiastic, educational, revolutionary, empowering

Valores de Marca

• •Affordability & Accessibility
• •Quality & Longevity
• •Customer-Centricity & Health-Consciousness
• •Transparency & Empowerment
• •Community

Mejores Prácticas

• •Always Use "Inspired By": Maintain transparency and legal compliance by consistently using phrases like "xo version of" or "inspired by" when referring to designer scents. Never claim to be the original.
• •Embrace the "Bestie" Tone: Continue to use friendly, inclusive, and community-oriented language like "xo besties" and "join the movement" to nurture the brand's loyal following.
• •Lead with the Value Proposition: In all marketing materials, highlight the core benefits: affordability, longevity, and high-quality, skin-friendly ingredients. This is the brand's unique selling proposition.
• •Tell the Founder's Story: Regularly weave Kate Edwards' founding story into the narrative. It adds authenticity, builds trust, and effectively communicates the brand's core mission.
• •Show, Don't Just Tell: Leverage customer testimonials, reviews, and user-generated content across all platforms. Social proof is powerful and reinforces the brand's claims of quality and customer satisfaction.

Percepción Social

The brand is perceived as a smart and high-value alternative to expensive designer perfumes, often seen as a "rebel with a cause." Customers praise the quality and longevity of scents, with high satisfaction and little negative sentiment online. The direct-to-consumer model and relatable founder story resonate well, conveying authenticity and value.

Ejemplos de Copy

• •Hey Besties! ✨ Why choose between a scent you love and a price you can afford? We're here to say you can have both. Join the xo movement and discover your new signature scent without the designer price tag. #xoperfumeoils #SmartScent
• •Tired of perfumes that fade in an hour? 😞 Our designer-inspired perfume oils are 100% pure and alcohol-free for a scent that truly lasts. Swipe to see why our customers are making the switch. #LongLastingFragrance #PerfumeOil
• •Luxury scents, without the luxury markup. Experience the designer fragrances you love, reimagined in long-lasting, skin-friendly perfume oils. Shop now and smell amazing all day.
• •It all started with a rash and a love for perfume. Our founder, Kate, knew there had to be a better way. A way to enjoy incredible fragrances that were kind to your skin and your wallet. That's why every xo bottle is made with care, for you. #TheXoStory #AffordableLuxury
• •(Video shows quick cuts of applying rollerball, sniffing wrist, getting a compliment) POV: You found the secret to smelling like a million bucks for under $30. 😉 Our perfume oils are the ultimate life hack. Which designer-inspired scent are you trying first? 👇 #PerfumeDupe #NZSmallBusiness #FragranceHack