Tono de Marca

Sophisticated, Caring, and Professional

Valores de Marca

• •Quality and Excellence
• •Support for Local (NZ-Made)
• •Personalization and Thoughtfulness
• •Reliability and Service
• •Building Relationships

Mejores Prácticas

• •Use Evocative, Sensory Language: Instead of just listing items, use descriptive words. Write "crisp Sauvignon Blanc" instead of "white wine," and "rich, velvety chocolate truffles" instead of "chocolates." This reinforces the "luxury" value.
• •Lead with the "Why," Not Just the "What": Frame the copy around the reason for the gift. Start with phrases like "Celebrate their success...," "Show your gratitude...," or "Welcome them home with..." This connects the product to the customer's emotional intent.
• •Consistently Mention "NZ-Made" or "Locally Sourced": This is a powerful value proposition. Weave it naturally into product descriptions, social media posts, and headlines to reinforce the brand's identity and appeal to customers who value local products.
• •Tailor the Tone for the Platform and Audience: While the core tone is consistent, the expression can vary. Use a more professional and ROI-focused tone on LinkedIn for corporate clients. On Instagram, adopt a warmer, more visually-driven, and celebratory tone for personal gifters.
• •Maintain an Undercurrent of Care: Even in professional communications, let the family-owned, hands-on aspect of the business show. Phrases like "packed with meticulous care," "from our family to theirs," or "we're here to help" soften the corporate edge and build a deeper connection with all audiences.

Percepción Social

The public perceives XO Gifts as a reliable source for high-end, beautifully presented gifts, known for their high-quality, luxurious products, trustworthiness, efficiency, and ability to serve as problem-solvers for corporate gifting needs.

Ejemplos de Copy

• •More Than a Gift, It's a Partnership. In today's market, showing appreciation is key to retention. Strengthen your client relationships and acknowledge your team's hard work with a gesture of refined taste. Our curated, NZ-made corporate gift boxes are designed to leave a lasting impression of quality and thoughtfulness. Let us handle the details, so you can focus on building what matters. #CorporateGifting #NZMade #ClientAppreciation #XOGifts
• •Wrap up the year with elegance. ✨ Our 'Tis the Season' gift box is a curated collection of New Zealand's finest festive treats, designed to bring joy and luxury to their doorstep. Because the best gifts are the ones that are shared and savoured. Tap to shop and let us take care of the Christmas magic. #LuxuryGifting #ChristmasNZ #NZMade #GiftIdeas #XOGifts
• •Your Gesture, Your Way. Curate a truly personal gift. Select from our finest NZ-made products and build a bespoke gift box that perfectly tells your story. Start creating today. Build a Box
• •Celebrating the Best of New Zealand. From artisanal chocolates to boutique wines, every XO Gifts box is a celebration of local craftsmanship. We are proud to partner with passionate, local producers to bring you gifts that are not only beautiful but also deeply rooted in New Zealand quality. Thank you for helping us support local. ❤️ #SupportLocalNZ #NZProud #GourmetGifts #XOGifts
• •The "New Beginnings" Hamper: Help them turn their new house into a home. This welcoming gift is thoughtfully curated with everything needed for a moment of celebration and comfort amidst the chaos of unpacking. Featuring locally sourced gourmet snacks and a celebratory bottle of bubbles, it's the perfect way to say, "Congratulations on your new beginning."