Tono de Marca

Artistic & Design-Forward, Accessible & Down-to-Earth, Conscious & Responsible, Playful & Joyful, Informative & Transparent

Valores de Marca

• •Sustainability
• •Quality & Craftsmanship
• •Accessible Design
• •Aesthetic Appeal & Joy
• •Functionality

Mejores Prácticas

• •Lead with Visuals, Support with Story: Let the vibrant and unique designs speak first, then use copy to reinforce the values of sustainability, craftsmanship, and accessible beauty. Ensure imagery is always high-quality and reflects the "casual yet refined" aesthetic.
• •Emphasize "Sustainable by Design": Weave the eco-friendly aspect into the narrative naturally. Instead of just stating "eco-friendly," explain *how* (e.g., "crafted from discarded bamboo," "giving new life to materials"). This makes the message more impactful and transparent.
• •Use Joyful and Evocative Language: Words like "vibrant," "playful," "delightful," "brighten," and "inspire" can convey the joyful and artistic nature of the brand. Connect products to positive everyday moments and experiences.
• •Maintain Accessibility in Tone: While the designs are refined, the language should remain clear, friendly, and unpretentious, reinforcing the idea that beautiful design is for everyone and for everyday use. Avoid overly technical jargon unless explaining material benefits (like BPA-free).
• •Be Consistent Across All Touchpoints: Ensure the tone, values, and key messages are consistently communicated across the website, social media captions, product descriptions, customer service interactions, and any marketing materials. Create a simple brand voice guide with keywords and examples for all team members.

Percepción Social

Positive & Admired, Eco-Conscious Choice, Stylish & Modern, Durable & Practical, Artisanal Quality

Ejemplos de Copy

• •Headline: Sustainable Style, Served Daily. Body: Meet your new favorite tableware. Xenia Taler combines vibrant, mix-and-match designs with eco-friendly bamboo, so you can brighten your table and protect the planet. Beautiful, durable, and consciously made for your everyday moments. #XeniaTaler #SustainableLiving #EcoHome Tone: Conscious, Joyful, Accessible.
• •Headline: Artfully Crafted. Responsibly Made. Body: From discarded bamboo to delightful designs. At Xenia Taler, every piece tells a story of sustainability and style. Discover patterns that pop and quality that lasts. What beautiful and chic should be. #DesignedForKeeps #EcoChic #XeniaTalerHome Tone: Artistic, Responsible, Informative.
• •Headline: Make Every Meal a Masterpiece. Body: Life’s too short for boring tableware! Xenia Taler’s playful patterns and bold colors are made for mixing, matching, and making memories. Lightweight, durable, and always delightful. Explore the collection! #TablewareArt #JoyfulHome #XeniaTaler Tone: Playful, Artistic, Down-to-Earth.
• •Headline: The Beauty of Bamboo. Reimagined. Body: We believe in design that does good. That’s why our signature tableware is crafted from repurposed bamboo, free from BPA and PVC. Chic, sustainable, and ready for everything from your morning coffee to your backyard BBQ. #SustainableStyle #XeniaTaler #ModernHome Tone: Informative, Conscious, Refined.
• •Headline: Casual. Refined. Consciously You. Body: Xenia Taler brings together the best of both worlds: sophisticated design and down-to-earth usability. Our pieces are made to be loved and used, day in and day out. Elevate your everyday with sustainable choices. #AccessibleDesign #HomeGoods #XeniaTalerStyle Tone: Accessible, Refined, Conscious.