Tono de Marca

Professional & Experienced, Quality-Oriented & Premium, Service-Focused & Flexible, Hygienic & Trustworthy

Valores de Marca

• •Hygiene & Safety
• •Customer Experience & Hospitality
• •Quality & Professionalism
• •Sustainability
• •Flexibility & Customization

Mejores Prácticas

• •Prioritize Professionalism: Always use clear, respectful, and polished language. Avoid slang or overly casual phrasing, reflecting the premium nature of the B2B service.
• •Emphasize Quality and Hygiene: Consistently weave in terms related to cleanliness, safety, high standards, and the premium feel of the products (e.g., "luxurious," "impeccable," "hygienic," "superior quality").
• •Highlight Experience and Trust: Reference the company's long-standing presence, expertise in "oshibori," and partnerships with reputable clients to build credibility.
• •Focus on Client Benefits: Frame messaging around how Xceed Towels helps businesses enhance their guest experience, improve their image, and ensure a hygienic environment.
• •Maintain Visual Consistency: Ensure all visual elements (website, social media, marketing materials) reflect the clean, elegant, and professional brand image portrayed in the copy.

Percepción Social

B2B Focus, Reliable & Established, Enhancer of Customer Service, Specialized & Niche

Ejemplos de Copy

• •Headline: Elevate Your Guest Experience. Impeccable Hygiene, Unforgettable Welcome. Body: Xceed Towels provides premium refresher towels, embodying the essence of hospitality. For over 16 years, Australia's leading hotels, restaurants, and airlines have trusted us to deliver unparalleled cleanliness and a touch of elegance. Discover the Xceed difference.
• •Headline: The Standard in Refresher Towels. Trusted by the Best. Body: As Australia's longest-established refresher towel company, Xceed Towels is the preferred supplier for Crown Entertainment, Sky City, and the Australian Open. Our commitment to quality, hygiene, and sustainable practices ensures your guests receive nothing but the best.
• •Headline: Beyond Clean: Oshibori-Inspired Hospitality Solutions. Body: Introduce the art of Japanese "oshibori" to your establishment. Xceed Towels offers customizable, eco-friendly refresher towels that speak volumes about your attention to detail and dedication to guest comfort and safety.
• •Social Media Post: First impressions count. Offer your guests the refined comfort and hygiene of an Xceed Towel. Soft, safe, and sustainably packaged – it’s the small detail that makes a big impact. #XceedTowels #HospitalityHygiene #GuestExperience #PremiumService
• •Email Subject: Partner with Xceed Towels: Enhance Your Brand's Reputation for Excellence. Body: Dear [Client Name], In today's competitive market, exceptional hygiene and memorable customer experiences are paramount. Xceed Towels offers a sophisticated range of refresher towels and custom branding solutions to help your business shine. Let us provide the touch of class your guests deserve.