Tono de Marca

Elegant & Luxurious, Evocative & Sensory, Authentic & Traditional (with a modern touch), Passionate & Confident

Valores de Marca

• •Quality
• •Heritage & Tradition
• •Luxury & Sophistication
• •Sensory Experience
• •Customer Satisfaction
• •Innovation (within tradition)

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of the brand's tone (e.g., elegant, evocative, authentic), including approved vocabulary, "do's and don'ts," and examples. This ensures anyone writing for the brand is aligned.
• •Prioritize Sensory Language: Use rich, descriptive words that appeal to the sense of smell, sight, and even touch (when describing packaging or texture). Words like "velvety," "radiant," "crisp," "smoky," "golden," and "silken" can elevate the copy.
• •Emphasize Heritage & Craftsmanship: Subtly weave in mentions of the brand's origins, the traditional methods, and the quality of ingredients to reinforce authenticity and luxury. Tell the story behind the scents where appropriate.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy perfectly complements the visuals used. If the imagery is luxurious and sophisticated, the copy must match. Discrepancies can confuse the audience.
• •Listen and Adapt (Slightly): While consistency is key, pay attention to how customers talk about the brand and the language they use in reviews or comments. This can provide insights and allow for subtle adaptations that resonate more deeply, without losing the core tone. For instance, if customers consistently use a specific positive adjective, it might be worth incorporating it naturally.

Percepción Social

Niche & Exotic Appeal, Good Value for Luxury, Aesthetically Pleasing, Discovery Brand, Positive associations with Arabic perfumery

Ejemplos de Copy

• •Instagram Post (Product Showcase): Unveil your aura. ✨ 'Hareem Al Sultan Gold' is more than a fragrance; it's an elixir of golden apples and jasmine whispers, a timeless embrace of patchouli and vanilla. Discover the scent that tells your story of elegance. #KhadlajPerfumes #LuxuryScents #ArabicPerfumery #FragranceOfTheDay #SensoryJourney
• •Facebook Ad (Targeting users interested in unique scents): Tired of the ordinary? Journey into the heart of opulence with Khadlaj Perfumes. Each bottle, a testament to ancient traditions and modern artistry, awaits to envelop you in an unforgettable olfactory experience. Explore our collection and find your signature of distinction. Shop now: [Link to website]
• •Website Product Description Snippet (for a new Oud fragrance): Experience the captivating allure of 'Oud Majestic'. This masterfully crafted blend opens with the robust warmth of pure oud, gently unfolding into a heart of spicy saffron and delicate rose, before settling into a rich, ambery musk base. A symphony of tradition and sophistication, designed for those who dare to leave a lasting impression.
• •TikTok Video Caption (showcasing dynamic bottle shot & spritz): That Khadlaj feeling ✨👑 Which enchanting scent are you choosing today? #Khadlaj #PerfumeTikTok #LuxuryFragrance #ArabicVibes #ScentOfTheDay #UnboxLuxury
• •Email Marketing Subject Line (for a special offer): An Invitation to Indulgence | Unlock Exclusive Savings on Your Khadlaj Favourites *(Email Body Snippet):* Dear [Customer Name], At Khadlaj Perfumes, we believe that luxury is an experience to be savored. Delve into our world of exquisite Arabic fragrances, crafted with passion and the finest ingredients, and allow us to accompany your most memorable moments...