Tono de Marca

Passionate & Personal, Elegant & Chic, Artisanal & Authentic, Approachable & Friendly, Caring & Engaged

Valores de Marca

• •Artisanal Craftsmanship
• •Elegance & Style
• •Originality & Uniqueness
• •Quality & Durability
• •Passion & Authenticity
• •Customer Connection
• •Social Responsibility (Emerging)

Mejores Prácticas

• •Embrace "Vous" and "Tu" Thoughtfully: While the website currently uses "tu", ensure this informal, friendly approach is consistently applied across all French communications if that's the chosen primary tone. If a broader or more formal audience is targeted elsewhere, adapt accordingly, but maintain the underlying warmth. For English communications, maintain a warm, friendly yet elegant tone.
• •Highlight the "Handmade" & "Artisanal" Aspects: Continuously weave in words and phrases that emphasize the craftsmanship, the creator's touch, and the unique nature of the pieces (e.g., "crafted with care," "designed in my workshop," "unique piece").
• •Tell Sophie's Story (Subtly and Overtly): Authenticity comes from the personal passion. Regularly share behind-the-scenes glimpses, inspirations, or short anecdotes from the creator to reinforce the personal connection and the "why" behind the brand.
• •Focus on Elegance and Feeling: Use descriptive language that evokes a sense of chic, style, and how the jewelry makes the wearer feel (e.g., "illuminate your style," "effortlessly chic," "a touch of elegance").
• •Maintain Warmth and Approachability in All Interactions: Whether it's in product descriptions, social media replies, or customer service emails, ensure the language is always friendly, helpful, and reflects the "easy and pleasant communication" praised by customers. When discussing social initiatives like the LFS bracelet, convey genuine care and commitment.

Percepción Social

High-Quality Products, Talented & Approachable Creator, Trusted Brand, Socially Conscious

Ejemplos de Copy

• •✨ Illuminate your everyday. ✨ Discover our new [Collection Name] – where passion meets Parisian chic, all handcrafted with love in my Haute-Savoie workshop. Which piece whispers your name? #ZatekaCreation #HandmadeJewelry #FrenchCreator #ElegantStyle #NewCollection
• •Looking for a truly special gift? ✨ Each Zateka Creation piece is more than just jewelry; it's a unique story, handcrafted with passion in France. Elegant, timeless, and made to be cherished. Spoil someone you love (or yourself!). Shop now: [Link] #ZatekaCreation #BijouxArtisanaux #MadeInFrance #GiftIdeas #ChicAndTrendy
• •Meet 'Elara' – your new everyday elegance. Lovingly handcrafted in my workshop, this delicate gold-plated stainless steel necklace features a [describe feature, e.g., subtle natural stone]. Designed to make you feel effortlessly chic, whether you're conquering the day or enjoying a special evening. Authentic, artisanal, and uniquely yours.
• •From a dream to dazzling reality ✨ I'm Sophie, the heart and hands behind Zateka Creation. My passion? Crafting beautiful, unique jewelry that lets your personal style shine. Every piece is imagined and made with care in my little corner of Haute-Savoie, just for you. #ZatekaStory #CreatorJourney #FrenchArtisan
• •A Little Sparkle From Haute-Savoie Just For You ✨ | Zateka Creation