Tono de Marca

Empowering, Confident, Elegant, Sophisticated, Modern, Trendy, Approachable, and potentially Conscious

Valores de Marca

• •Style & Individuality
• •Quality & Durability
• •Practicality & Versatility
• •Customer Satisfaction
• •Elegance & Sophistication
• •Sustainability

Mejores Prácticas

• •Use empowering and confident language to resonate with the target audience.
• •Highlight the elegance and sophistication of the products through descriptive adjectives.
• •Incorporate a sense of modernity and trendiness in the product descriptions.
• •Emphasize customer-focused initiatives such as discounts, free shipping, and readily available customer support.
• •Subtly weave in the brand's commitment to sustainability by mentioning eco-friendly materials or practices.

Percepción Social

Positive, with customers appreciating the style, space, and suitability for daily use. Potential for confusion with other brands like 'Zara' needs to be addressed in marketing efforts.

Ejemplos de Copy

• •Vista-se com atitude! (Dress with attitude!)
• •Aposte no seu estilo (Bet on your style)
• •Bolsa Elegance – Sofisticação e Funcionalidade (Elegance Bag – Sophistication and Functionality)
• •Moda feminina com personalidade, conforto e tendências atuais (Women's fashion with personality, comfort, and current trends)
• •Use o cupom 01ZARAI para sua primeira compra (Use coupon 01ZARAI for your first purchase)