Tono de Marca

Elegant & Sophisticated, Thoughtful & Caring, Warm & Approachable, Appreciative & Supportive, Professional

Valores de Marca

• •Quality & Craftsmanship
• •Support Local & Australian Made
• •Thoughtfulness & Connection
• •Curation & Exclusivity
• •Customer Satisfaction & Delight
• •Elegance & Aesthetic Appeal

Mejores Prácticas

• •Always Emphasize "Thoughtfulness" and "Curation": These are core to the Zaneti & Co. identity. Whether describing a pre-made hamper or the "Build A Box" experience, highlight the careful selection and the intention behind the gift.
• •Showcase "Australian Made" and "Support Local" Proudly: Integrate these values naturally into product descriptions, social media captions, and company storytelling. It’s a key differentiator and appeals to a conscious consumer base.
• •Use Elegant and Evocative Language: Opt for descriptive adjectives and a sophisticated vocabulary that reflects the premium nature of the products (e.g., "exquisite," "artisanal," "bespoke," "indulgent") but balance it with warmth to remain approachable. Avoid overly casual slang or overly technical jargon.
• •Focus on the Emotional Benefit of Gifting: Connect with the customer by highlighting the joy, appreciation, connection, or comfort that a Zaneti & Co. gift can bring to both the giver and the recipient. Tell stories or paint pictures of these moments.
• •Maintain Visual and Verbal Consistency: Ensure the tone of the copy aligns with the high-quality, elegant imagery used on the website and social media. The words should enhance the visual story, creating a cohesive and premium brand experience across all touchpoints.

Percepción Social

A provider of high-quality, premium gift hampers; A supporter of Australian businesses; Trustworthy and reliable for gifting; Aspirational yet accessible; Detail-oriented and caring; Ideal for personal and corporate gifting.

Ejemplos de Copy

• •Instagram Post (New Product Arrival): Introducing the 'Artisan's Embrace' hamper – a symphony of locally sourced treasures. We believe in the power of a thoughtful gesture, and this curated collection of Australian-made delights is designed to convey warmth and sincere appreciation. Discover the artistry within. #ZanetiAndCo #LuxuryGifting #SupportLocalAustralia #ThoughtfulGifts #NewCollection
• •Website Banner (Corporate Gifting): Elevate Your Corporate Gifting. At Zaneti & Co., we craft bespoke solutions that speak volumes of your appreciation. Partner with us to deliver distinguished Australian-made gifts that leave a lasting impression. Enquire today for a curated proposal. #CorporateGifts #AustralianMade #PremiumGifting #BusinessClass
• •Email Subject Line (Occasion-Based - e.g., Anniversary): Celebrate Your Moments: Unforgettable Gifts, Thoughtfully Curated by Zaneti & Co.
• •Product Description Snippet (for a gourmet food item in a hamper): Savour the rich, velvety notes of [Product Name], handcrafted in the [Region of Australia] by passionate artisans. Each bite is a testament to their dedication to quality and flavour – a small indulgence that makes any Zaneti & Co. gift truly memorable.
• •Facebook Ad (Targeting users interested in unique gifts): Tired of the ordinary? Discover Zaneti & Co. – where every gift tells a story of Australian craftsmanship and heartfelt intention. From beautifully curated boxes to building your own, find the perfect way to say you care. Shop now and give thoughtfully. #UniqueGifts #AustralianOwned #GiftIdeas #ZanetiStyle