Tono de Marca

Energetic, entertaining, informal, trendy, approachable, professional, trustworthy, customer-centric, enthusiastic, deal-driven, family-oriented, and community engagement

Valores de Marca

• •Customer Satisfaction
• •Competitive Pricing & Value
• •Trust and Reliability
• •Wide Range & Accessibility
• •Innovation & Adaptability
• •Community/Family
• •Humility & Hard Work

Mejores Prácticas

• •Embrace the "Brothers" Persona (Where Appropriate): Infuse the approachable, energetic, and sometimes humorous style of "Chote Bhai Bade Bhai," especially on social media. This humanizes the brand.
• •Prioritize Deals and Urgency: Keep the excitement high with clear calls to action, mentions of limited stock, and a focus on value for money. Use strong, attention-grabbing words.
• •Use Relatable Language and Emojis: Mirror the informal and engaging communication style seen on their TikTok and Instagram. Use emojis strategically to convey emotion and grab attention.
• •Balance Enthusiasm with Trust: While being energetic, always reinforce core messages of genuine products and customer service to maintain credibility, especially on the website and in more formal communications.
• •Stay Visually Consistent with Copy: Ensure the tone of the copy aligns with the visuals used. High-energy copy should accompany dynamic visuals, while more straightforward, trust-building copy can be paired with clean product shots or store images.

Percepción Social

Popular, well-known, entertaining, engaging, deal-focused, generally trusted but with caution, approachable, personal, dynamic, modern, controversial at times.

Ejemplos de Copy

• •Headline (Social Media Post for iPhone deal): 🔥🤯 UNBEATABLE! iPhone 1X price JUST CRASHED at Zam Zam! 🏃‍♂️💨 Grab yours NOW before it’s GONE! Link in bio! #ZamZamDeals #iPhoneMadness #ChoteBhaiBadeBhaiApproved
• •Caption (Instagram Reel showcasing new laptop): School? Work? Gaming? 🤔 THIS new laptop SLAYS IT ALL! 💪 Light, powerful, and a price that’ll make you SMILE! 😉 Come say hi to the brothers and check it out! #ZamZamElectronics #TechUpgrade #DubaiLife
• •TikTok Video Script Snippet (Fast-paced, pointing at product): "They said it couldn't be cheaper! 🤫 WE SAID WATCH US! thách thức! (Challenge!) Unbelievable price on [Product Name] ONLY at Zam Zam! Limited stock! DON'T MISS OUT! 🚀" #ZamZamWow #LimitedOffer
• •Website Banner (Promoting a sale): 📢 ZAM ZAM'S MEGA SALE IS ON! 📢 Your favourite gadgets at prices you’ve only dreamed of! Genuine products, unbeatable deals. Shop online or visit our stores! Your tech family is waiting!
• •Facebook Ad Copy (Targeting families/students): Upgrade your tech without breaking the bank! 💻📱 From the latest phones for Mom & Dad to budget-friendly laptops for the kids, Zam Zam Electronics has your whole family covered! Trusted by thousands in the UAE. ✨ #FamilyTech #ZamZamForEveryone #BestPricesInUAE