Tono de Marca

Authentic & Traditional, Educational & Informative, Quality-focused & Refined, Calm & Tranquil, Appreciative of Craftsmanship

Valores de Marca

• •Heritage & Tradition
• •Quality & Authenticity
• •Customer Experience & Education
• •Craftsmanship & Artistry
• •Integrity & Trust

Mejores Prácticas

• •Embrace Storytelling: Weave in the rich history of Taiwanese tea and the brand's heritage in product descriptions, social media posts, and "About Us" sections. This reinforces authenticity and tradition.
• •Use Sensory & Evocative Language: Describe the aromas, flavors, and the feeling of tranquility associated with drinking their tea. Words like "nectar aroma," "sweet mellow taste," "quiet cup of tea," and "calm and tranquil" set a serene and refined tone.
• •Highlight Quality and Craftsmanship: Consistently mention the origin of the teas (Taiwan), quality certifications (SGS, ISO, etc.), and the artisanal nature of their teaware. This builds trust and supports a premium perception.
• •Educate with Passion: Share knowledge about different tea varieties, brewing techniques, and the cultural significance of Taiwanese tea in an accessible and engaging way. This positions the brand as a knowledgeable and passionate guide.
• •Maintain a Calm and Respectful Voice: Ensure all communications, from website copy to social media interactions and even customer service responses, reflect a sense of calm, respect, and appreciation for the customer and the tea tradition. This aligns with the "quiet beauty" and "intentional simplicity" mentioned in their artist collection descriptions.

Percepción Social

Positive & Serene, Knowledgeable & Passionate, Premium & High-Quality, Community-Oriented (emerging)

Ejemplos de Copy

• •Headline: Discover the Soul of Taiwan in Every Sip. Body: Since 1880, Yoshantea has been perfecting the art of Dong Ding Oolong. Taste the heritage, experience the tranquility. Explore our curated collection.
• •Headline: More Than Tea, It's a Ritual. Body: Elevate your daily pause with our exquisite Taiwanese teas and handcrafted teaware. Each piece tells a story of quiet devotion and intentional simplicity. Find your moment of calm.
• •Headline: Unlock the Secrets of Authentic Oolong. Body: Journey with us through the lush mountains of Taiwan. Learn about the distinct character of our Alishan, Lishan, and Shan Lin Xi teas. Your path to tea mastery starts here.
• •Headline: The Art of Tea, Delivered to Your Door. Body: From fresh, high-mountain leaves to unique, artist-crafted teapots, experience the true essence of Taiwanese tea culture. Quality certified, tradition assured.
• •Headline: Share the Serenity. Taste the Tradition. Body: Join our Tea Sharing Campaign! Post your Yoshantea moment on Instagram or Facebook & receive a free sample. Let's build a community, one cup at a time.