Tono de Marca

Friendly and Approachable, Transparent and Honest, Passionate and Purpose-Driven, Informative and Educational, Slightly Playful/Humorous (especially on TikTok/YouTube), Empowering

Valores de Marca

• •Ethical Treatment of Workers
• •Sustainability
• •Affordability & Accessibility
• •Transparency
• •Quality & Durability
• •Community & Collaboration
• •Challenging the Status Quo

Mejores Prácticas

• •Always Start with "Friend": Maintain the friendly, community-focused greeting "Hey friend" or similar variations in direct communications where appropriate (emails, website intros) to reinforce the approachable nature of the brand.
• •Lead with Transparency: Don't shy away from talking about the complexities of ethical fashion. Openly share information about factories, materials, and pricing. This builds trust and aligns with the core value of honesty.
• •Emphasize the "Why": Connect every product and message back to the overarching mission of making ethical fashion affordable and transforming the industry. Remind customers of the positive impact their purchase makes.
• •Keep it Simple and Clear: While the topics of sustainability and ethics can be complex, communicate them in an easy-to-understand, jargon-free way. The goal is to educate and empower, not overwhelm.
• •Balance Purpose with Positivity: While acknowledging the problems in the fashion industry, maintain an optimistic and solutions-oriented tone. Focus on how Yes Friends (and its customers) are part of the positive change. Use upbeat language and visuals where appropriate.

Percepción Social

Highly Trusted and Reputable, Value for Money, Genuine and Authentic, Impactful, A Go-To for Ethical Basics

Ejemplos de Copy

• •Headline: Finally. Ethical Tees That Don’t Cost the Earth (Or Your Paycheck). Body: Tired of choosing between your values and your wallet? At Yes Friends, we believe fair wages and eco-friendly practices shouldn't be a luxury. Get premium organic cotton basics, made right, priced right. Join the fashion revolution.
• •Social Media Post (Instagram/Facebook): Image: A vibrant flat lay of colorful Yes Friends t-shirts. Caption: Wear your values! 🌱 Our organic cotton tees are made with love in solar-powered factories by workers earning a fair wage. Affordable, ethical, and oh-so-comfy. What color will you rock today? #YesFriends #EthicalFashion #SustainableStyle #OrganicCotton #FairWages
• •Email Subject Line: You Voted, We Listened! New [Product Type] In Your Favourite Colours! Body: Hey friend, You asked, and we made it happen! Thanks to your votes, our new collection of [Product Type] has just dropped in [Colour 1], [Colour 2], and [Colour 3]. Crafted with the same ethical love and sustainable materials you expect from Yes Friends. Shop your new faves before they’re gone!
• •TikTok Video Concept (Voiceover - friendly, upbeat): (Visuals: Quick cuts showing the journey of a t-shirt – organic cotton field, solar panels on factory, garment worker smiling, person happily wearing the tee) "Ever wonder what makes a £15 tee *actually* good? 🤔 It’s not magic, it’s just… doing things right! ✅ Organic cotton? Yup. ✅ Solar-powered factory? You bet! ✅ Fair wages for the amazing people who make your clothes? Absolutely! That’s the Yes Friends way. Ethical. Sustainable. Affordable. #YesFriends #FashionThatFeelsGood #EcoFashion #Transparency"
• •Product Page Snippet (for a pair of jeans): More Than Just Denim. These aren't just your next favorite jeans; they're a statement. Made with 100% organic cotton in a factory that recycles its water and pays its workers fairly. Style that speaks volumes, ethics you can stand by. Feel good, look good, do good.