Tono de Marca

Aspirational yet accessible, balancing high-fashion aesthetic with affordability and practicality. Empowering, positive, and fashion-forward. Key attributes include: Empowering, Trendy, Approachable, and Conscious.

Valores de Marca

• •Affordability
• •Style & Diversity
• •Quality & Functionality
• •Empowerment
• •Conscious Consumerism

Mejores Prácticas

• •Lead with the "Why": Always circle back to the founding story—two friends wanting to make fashion accessible. This narrative builds an emotional connection and reinforces the values of affordability and empowerment.
• •Balance Aspiration with Accessibility: Use sophisticated and elegant language to describe the style and design, but always pair it with clear messaging about affordability and practicality. Avoid jargon that could alienate customers.
• •Focus on "And," Not "But": Frame the brand's offerings as a win-win. For example, instead of "It looks expensive, but it's cheap," use "It offers a timeless look *and* an affordable price." This positive framing reinforces the brand's value proposition.
• •Create a Persona-Driven Voice: Write as if you are a stylish, savvy best friend giving fashion advice. This voice should be encouraging, confident, and in-the-know about trends, making customers feel like they are getting an inside scoop on great style.
• •Be Visually and Textually Cohesive: Ensure the copy for every platform matches the visual aesthetic. If the images are clean, modern, and elegant, the text should be too. Use consistent hashtags and key phrases like "Affordable Luxury," "Style Without Compromise," and "YenesyStyle" across all channels to build brand recognition.

Percepción Social

The social perception of Yenesy is primarily shaped by the brand's own curated content, as independent online reviews are limited. Engagement on social platforms appears positive but is currently limited in scope. The absence of widespread negative chatter is a good sign, but the lack of extensive positive third-party reviews suggests the brand is still in a growth phase, building its reputation. The overall perception is that of a new, direct-to-consumer (DTC) e-commerce brand specializing in trendy handbags at low price points.

Ejemplos de Copy

• •Elegance isn't about the price tag—it's about the attitude. Our Crystal Rhinestone Bag brings the sparkle, you bring the confidence. Shine on without breaking the bank. ✨ #YenesyStyle #AffordableLuxury #EmpowerYourStyle
• •Your New Favorite Bag is Waiting (and it’s not $500)
• •Founded by Friends, Designed for You. Discover a world of timeless style, quality craftsmanship, and prices that make sense. Welcome to Yenesy.
• •The Perfect Bag for Every Occasion. Yenesy offers high-fashion looks and functional design, so you never have to compromise on style or budget again.
• •Meet the bag that does it all. Crafted from high-quality vegan leather with a timeless saddle design, this piece is your perfect companion from morning coffee to evening cocktails. With a spacious interior and an adjustable strap, it’s proof that true style is both beautiful and practical. The best part? You can own this classic look without the designer markup.