Tono de Marca

Inspiring & Uplifting, Conscious & Purposeful, Artistic & A.i.thetic, Friendly & Approachable, Educational & Helpful

Valores de Marca

• •Sustainability & Eco-consciousness
• •Supporting Artists
• •Beauty & Quality
• •Tradition & Innovation
• •Joyful Giving & Connection
• •Ethical Business Practices

Mejores Prácticas

• •Lead with Purpose: Always weave in the "why" behind Wrappr – sustainability, art, and mindful consumption. Every piece of copy should echo the mission to "give art, not waste."
• •Celebrate the Artist: Whenever featuring a design, highlight the artist and their inspiration. This reinforces the value of supporting creative talent and the uniqueness of each wrap.
• •Use Evocative & Positive Language: Employ words that convey beauty, joy, creativity, and care for the environment (e.g., "gorgeous," "vibrant," "dreamy," "eco-loving," "thoughtful").
• •Educate Gently: Integrate tips on how to use Furoshiki or facts about sustainability in an accessible and inspiring way, rather than being preachy. Position it as an invitation to a better way of doing things.
• •Maintain an A.i.thetic Voice: Just as the visuals are beautiful and curated, the language should be elegant, considered, and a.i.thetically pleasing. Avoid overly casual slang or a purely transactional tone. Reflect the artistry of the product in the words used to describe it.

Percepción Social

Highly Positive, Artistic & Unique, Eco-Friendly Champion, Trustworthy & High Quality, Community-Oriented

Ejemplos de Copy

• •Headline: More Than Just a Wrap, It's a Movement. Body: Tired of wasteful paper? Our artist-designed Furoshiki wraps are crafted for beauty and reuse, turning every gift into a lasting piece of art. Join us in choosing sustainable elegance. #GiveArtNotWaste #WrapprRevolution
• •Social Media Post: Unwrap Joy, Sustainably. ✨ Each Wrappr is a story woven by an independent artist, a commitment to our planet, and a touch of beauty for your loved ones. Discover the art of mindful gifting. [Link] #SustainableGifting #ArtistSupport #FuroshikiLove
• •Product Description Snippet: Meet the "Serene Meadow" Furoshiki by [Artist Name]. Inspired by nature's tranquility, this organic cotton wrap isn't just for today's gift; it's a scarf for tomorrow, a carry-all for next week, a keepsake forever. Purposeful, beautiful, and kind to the Earth.
• •Email Subject Line: Gift Beautifully, Live Sustainably: Your First Wrappr Awaits. Email Body Snippet: Imagine a world where gifting doesn't mean waste. At Wrappr, we’re making it a reality with stunning, reusable fabric wraps that honor artistry and our planet. Ready to transform your giving?
• •Ad Copy: Give a gift that keeps on giving (and giving!). Wrappr’s Furoshiki are designed by talented artists and made to be reused, repurposed, and adored. Make your next present unforgettable for all the right reasons. Shop the collection now. #EcoChic #ReusableRevolution #Wrappr