Tono de Marca

Aspirational, Practical, Quality-Conscious, Scandinavian/Nordic Inspired

Valores de Marca

• •Aesthetic Excellence & Design
• •Quality & Craftsmanship
• •Customer Empowerment & DIY
• •Functionality (Acoustics)
• •Sustainability (Emerging)

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., inspiring, helpful, sophisticated, down-to-earth), corresponding "do's and don'ts" for language, and examples of tone in action. Share this with anyone creating content.
• •Prioritize "You" over "We": Focus copy on the customer's needs, aspirations, and how the products benefit them. Instead of "We sell high-quality panels," try "You can create a stunning feature wall with our easy-to-install, high-quality panels."
• •Marry Inspiration with Practicality: Balance aspirational language and beautiful imagery with clear, concise information about product benefits, ease of installation, and functionality. For example, show a stunning room (aspiration) then immediately offer a link to the "how-to" guide (practicality).
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, a YouTube tutorial script, or a customer service email, the underlying tone and core messages should feel familiar and aligned with the brand's established voice. Regularly audit content across platforms.
• •Incorporate User-Generated Content (UGC) Authentically: When sharing customer photos or testimonials, let their genuine voice shine through but frame it with brand-aligned captions that reinforce the key values (e.g., "We love seeing how you bring Wood on Wall into your homes! @[user]'s stunning DIY project captures the transformative power of natural wood perfectly."). This adds social proof while maintaining control over the brand narrative.

Percepción Social

Positive (Product-Focused), Visually Driven Inspiration, Helpful for DIYers, Niche Authority

Ejemplos de Copy

• •Headline (Website/Ad): "Elevate Your Space. Effortlessly. Discover the beauty and simplicity of Wood on Wall panels."
• •Instagram Caption: "From bland to beautiful. ✨ Swipe to see how easily @[customer_username] transformed their living room with our Natural Oak Akupanels. Dream, design, DIY! #WoodOnWall #HomeInspo #AcousticPanels #DIYDecor"
• •Product Description Snippet: "Crafted from sustainably sourced [Wood Type] and backed with recycled acoustic felt, our panels not only bring timeless style but also peace and quiet to your home. Designed for easy weekend installation."
• •Email Subject Line: "Your Dream Walls Are Just a Click Away + DIY Tips Inside!"
• •Blog Post Title Idea: "5 Ways Wood on Wall Panels Can Redefine Your Home (And How to Install Them Like a Pro)"