Tono de Marca

Empowering & Inspirational, Ethical & Conscious, Sophisticated & Elegant, Personal & Story-driven, Inclusive & Progressive

Valores de Marca

• •Empowerment
• •Ethics & Sustainability
• •Quality & Craftsmanship
• •Meaning & Storytelling
• •Inclusivity & Equality
• •Community

Mejores Prácticas

• •Always Lead with Empowerment: Frame messaging to inspire confidence, strength, and self-belief. Use active, uplifting language.
• •Weave in Ethical Proof Points: Subtly remind the audience of the brand's commitment to ethical sourcing and sustainability in product descriptions, social posts, and stories. Transparency builds trust.
• •Tell Stories, Don't Just Sell Products: Connect jewelry to personal narratives, milestones, and emotions. Highlight the "why" behind each design or collection.
• •Maintain an Elegant yet Accessible Voice: Use clear, sophisticated language that is also warm and inviting. Avoid overly casual slang but feel free to be personal and relatable.
• •Embrace Inclusivity in Language and Imagery: Ensure copy and visuals reflect diversity and speak to a broad audience, celebrating individuality and breaking down traditional barriers.

Percepción Social

Wonther is generally perceived as a trustworthy and high-quality ethical jewelry brand. Customers value the brand's commitment to sustainability and responsible practices. The focus on empowerment and meaningful jewelry resonates well with their audience. The designs are seen as beautiful, well-crafted, and fairly priced for an ethical brand. The brand's efforts to promote inclusivity and challenge norms appear to be positively received.

Ejemplos de Copy

• •For the moments that define you, and the strength you found within. Our new collection: jewelry forged with intention, for the woman who rises, always. #WontherWoman #MeaningfulJewelry #EthicallyCrafted
• •Shine responsibly. Each Wonther piece is a promise – ethically sourced, consciously handmade, and designed to empower. Wear your values. ✨ #EthicalJewelry #SustainableStyle #Wonther
• •Beyond labels, beyond expectations. Just pure expression. Our Solis Zodiac necklace, a story written in the stars, for every identity. #GenderNeutralJewelry #InclusiveLove #WontherForAll
• •Celebrate yourself, today and every day. Gift yourself a reminder of your journey, your brilliance. Because you are worth it. #SelfLoveStory #EmpowermentThroughJewelry #Wonther
• •What story does your favorite piece of jewelry tell? Share with us! 👇 We believe every jewel holds a universe of meaning. Let's celebrate those narratives. #MyWontherStory #JewelryWithMeaning