Tono de Marca

Authentic & Approachable, Empowering & Individualistic, Conscious & Caring, Playful & Positive

Valores de Marca

• •Individuality & Self-Expression
• •Clean & Ethical Beauty
• •Affordable Luxury
• •Transparency
• •Sustainability
• •Community

Mejores Prácticas

• •Embrace Authenticity: Always use genuine, relatable language. Avoid overly corporate or artificial tones. Speak to your audience as individuals.
• •Champion Individuality: Consistently weave in messages of self-expression, uniqueness, and celebrating one's personal "wild spirit." Use empowering calls to action.
• •Highlight Ethical Commitments: Regularly and clearly communicate the "clean, vegan, cruelty-free" aspects, along with sustainability efforts, as these are core to the brand's identity and resonate strongly with the target audience.
• •Keep it Positive and Uplifting: Maintain an optimistic and encouraging tone. Focus on the joy and confidence that fragrance can bring.
• •Encourage Interaction and Personalization: Frame copy to invite customers to experiment, layer scents, and share their experiences. Use questions and community-focused language.

Percepción Social

Positive for Ethical Stance, Good Value for Money, Appeals to Individuality, Youthful & Modern Appeal, Seen as Approachable and Trustworthy

Ejemplos de Copy

• •Headline: Unleash Your Scent. Uncap Your Spirit. Body: Wild Spirit Fragrances: Clean, vegan, and designed to be as unique as you are. Layer, live, and love your signature scent. #MyWildSpirit
• •Headline: Real Ingredients. Real You. Real Affordable. Body: Why choose between clean beauty and a scent you adore? At Wild Spirit, you get both. Discover our cruelty-free perfumes, crafted with natural essential oils to celebrate your authentic self.
• •Headline: Don't Just Follow Trends. Create Your Own Scent Story. Body: Mix, match, and master your personal fragrance. Our layerable perfumes are made for the bold, the free, the uniquely you. What will your Wild Spirit create today?
• •Headline: Good for You, Good for the Planet, Great for Your Vibe. Body: Feel amazing inside and out with Wild Spirit. Our vegan fragrances are free from harsh chemicals and full of personality. Ethically made in the USA, because your spirit deserves the best.
• •Headline: Find the Fragrance That Speaks Your Wild. Body: From fresh and floral to warm and spicy, explore scents that celebrate every facet of you. What’s your Wild Spirit saying? Take our scent finder quiz!