Tono de Marca

Accessible & Encouraging, Confident & Reassuring, Modern & Stylish, Personal & Expressive

Valores de Marca

• •Quality & Durability
• •Affordability & Value
• •Self-Expression & Confidence
• •Everyday Elegance & Practicality
• •Customer Connection

Mejores Prácticas

• •Maintain a consistent emphasis on the durability and waterproof qualities of the jewelry in all communications.
• •Use accessible and encouraging language that resonates with customers seeking everyday elegance.
• •Highlight the affordability of the jewelry while still conveying a sense of luxury and style.
• •Incorporate messaging that promotes self-expression and personal style through jewelry choices.
• •Showcase real customers wearing the jewelry in various everyday settings to emphasize practicality and elegance.

Percepción Social

The brand is perceived as offering affordable luxury, providing durable and stylish jewelry suitable for everyday wear, empowering customers to express themselves confidently.

Ejemplos de Copy

• •ELEVATE YOUR STYLE with our waterproof, hypoallergenic jewelry.
• •Experience luxury you can afford with our meticulously crafted pieces.
• •Discover the perfect accessory to express your individuality and personal style.
• •Our minimalist yet sophisticated designs are perfect for adding a touch of class to any look.
• •Make a personal statement with our earrings, symbolizing self-actualization and personal development.