Tono de Marca

friendly, approachable, authentic, humorous and direct

Valores de Marca

• •Authenticity & Personality
• •Customer-Centricity & Community
• •Passion for Product
• •Value & Accessibility

Mejores Prácticas

• •Stay Personal: Always write as "I" or "we" from the perspective of the shop owner. Use a conversational, friendly tone, as if you're talking to a friend. Avoid overly corporate or formal language.
• •Use Humor and Pop Culture: Continue leveraging memes, trending sounds on TikTok, and relatable humor about daily life and household chores. This makes the brand more human and entertaining to follow.
• •Ask Questions and Encourage Interaction: Actively solicit feedback and opinions from your audience in social media posts and newsletters. This reinforces the value of community and makes customers feel heard.
• •Be Direct and Transparent: Whether it's about a sale, a new product, or business challenges (like copycats), maintain a direct and honest line of communication. This builds trust and authenticity.
• •Focus on the Experience, Not Just the Product: Instead of just listing scent notes, describe the feeling or experience the scent evokes. Use sensory and emotive language to paint a picture for the customer (e.g., "the scent of a fresh spring morning," "a warm, cozy hug for your clothes").

Percepción Social

The public perceives www.wasparfumwinkel.nl as a trustworthy and likable small business. The direct interaction with the owner creates a level of trust and loyalty. They are seen as a passionate expert in their niche, carving out a strong identity through personality-driven marketing.

Ejemplos de Copy

• •Warning: may cause an uncontrollable urge to sniff your own laundry in public. Our new [Scent Name] has arrived, and your washing machine is officially about to become the best-smelling appliance you own. Don't say we didn't warn you! 😉 #Wasparfum #NieuweGeur
• •Your wallet called, it said to tell you the sale is ON! 🎉 Get 15% off all our lekkerste wasparfums this weekend. Time to stock up and make every day laundry day. (You're welcome!)
• •Okay, team, I need your help! We're putting together new sample packs. If you could only have THREE scents to try, which ones would you choose? Drop your top 3 below! 👇 #TeamWasparfum #Keuzestress
• •Tired of your favorite sweater smelling... well, not so favorite? A few drops of our Horomia Fresh Cotton is like a 5-star hotel upgrade for your wardrobe. Long-lasting, fresh, and utterly addictive. #LaundryGameChanger
• •My face when someone says they *don't* use wasparfum. 😱 It's okay, we don't judge. We just invite you to change your life. Check out our starter kits and join the fresh side. #Wasparfumwinkel #CleanTok