Tono de Marca

Confident, Competent, Relatable, Down-to-Earth (with Kiwi humor), Proudly New Zealand, Professional yet Approachable, Innovative and Quality-Focused

Valores de Marca

• •Quality & Durability
• •Comfort & Fit
• •Safety & Performance
• •Innovation
• •Customer Focus & Service
• •Kiwi Identity & Local Understanding
• •Professional Pride & Appearance

Mejores Prácticas

• •Embrace the "Kiwi Voice" Authentically: Use local slang or colloquialisms sparingly and appropriately (like "kit," "tradie," "Aotearoa," "comfy as") if it feels natural. Maintain a generally down-to-earth, friendly yet professional tone. Avoid forcing it.
• •Focus on Benefit-Driven Language, Backed by Quality: Don't just say it's "good"; explain *why* it's good (e.g., "keeps you ultra-cool in summer" because of specific fabric or ventilation design). Highlight durability, comfort, and safety as key benefits.
• •Maintain Confidence, Not Arrogance: The "seriously good workwear" tagline and phrases like "looks damn good on site" work because they are tempered with a slight Kiwi self-awareness and humor. Back up confident claims with facts about design, materials, and testing.
• •Be Relatable by Addressing Pain Points: Acknowledge the frustrations with old workwear (ill-fitting, not durable) that Waltyn aims to solve, as mentioned in their origin story. This resonates with the target audience.
• •Show, Don't Just Tell, the Quality & Innovation: Instead of just saying "innovative," mention "cutting-edge fabric" or specific design features that improve performance, as seen on their website. This provides tangible proof of their claims.

Percepción Social

Positive Customer Sentiment, Reliable and Trustworthy, High-Value (Good Quality for Price), Innovative and Modern, Growing Recognition.

Ejemplos de Copy

• •Headline: Built for Aotearoa. Tough Enough for Your Toughest Day. Body: Tired of gear that gives up before you do? Waltyn Workwear is designed and tested right here in NZ to take a beating and keep you comfortable, safe, and looking sharp. Seriously good kit, no worries.
• •Social Media Post: Rain, hail, or shine – your Waltyn gear has you covered. We craft our workwear with the best materials because we know what Kiwi tradies face every day. Stay dry, stay safe, get the job done. #WaltynWorkwear #KiwiBuilt #TradieLife
• •Product Description Snippet (for a jacket): This isn't just another jacket. It's your new on-site erled (partner). Packed with innovative features, built from cutting-edge fabric, and designed by Kiwis who get it. Chuck it on and forget about the weather.
• •About Us Excerpt: We got fed up with shoddy workwear, so we made our own. Waltyn is proudly Kiwi owned, designing gear that actually works as hard as you do. Top quality, comfy as, and looks pretty damn good too. That's the Waltyn way.
• •Email Subject: Gear Up With Waltyn: Built Tough, Feels Good. Email Body Snippet: Stop fighting with ill-fitting, flimsy workwear. At Waltyn, we reckon you deserve kit that’s as resilient and reliable as you are. Discover the difference Kiwi ingenuity makes.