Tono de Marca

Passionate & Enthusiastic, Elegant & Stylish, Supportive & Encouraging, Friendly & Approachable, Professional & Knowledgeable, Inclusive

Valores de Marca

• •Comfort
• •Style & Aesthetics
• •Quality & Durability
• •Passion for Dance
• •Customer Focus & Satisfaction
• •Inclusivity
• •Community Engagement

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., enthusiastic, elegant, supportive), including acceptable vocabulary, level of formality, use of humor, and emoji strategy. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their aspirations, their pain points, and the language they use. Tailor your tone to resonate with the dance community you serve. For Vivaz, this means understanding the nuances of different dance styles and the dancers who participate in them.
• •Emphasize Benefits with Emotion: Connect the features of your shoes (e.g., cushioned soles, flexible materials) to the emotional benefits for the dancer (e.g., confidence, joy, ability to dance longer, expressing oneself). Use evocative language that paints a picture.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, an email, or a customer service response, the tone should feel familiarly Vivaz. This builds trust and brand recognition.
• •Listen and Adapt: Pay attention to how your audience responds to your content. Monitor comments, messages, and reviews. If certain types of posts or language get more positive engagement, learn from it. Be open to subtly evolving your tone as the brand and community grow, while staying true to core values.

Percepción Social

A specialized provider of fashionable and comfortable dance shoes. Reliable for specific dance genres like Latin, Ballroom, and social dances. A brand that understands and caters to the needs of dancers, from amateurs to potentially more seasoned individuals. Modern and engaged, particularly through its active social media presence. A good option for dancers looking for a balance of style, comfort, and reasonable value. The vegan and bridal lines likely enhance their appeal to niche segments, positioning them as thoughtful and versatile.

Ejemplos de Copy

• •Instagram Post (Showcasing new Salsa shoes): Ignite the dance floor! 🔥 Our new 'Fuego' Salsa Heels are here to match your passion, step for step. Designed for dazzling spins and ultimate comfort, so you can dance from dusk till dawn. What song makes you want to hit the floor? #VivazDance #SalsaShoes #LatinDance #NewArrival #ComfortAndStyle #DanceLife
• •Facebook Ad (Targeting Ballroom dancers): Elegance in every glide. ✨ Discover the Vivaz Ballroom collection – where timeless style meets unparalleled support. Feel the difference quality craftsmanship makes and dance with confidence at your next event. Shop now and find your perfect pair! [Link to website] #VivazBallroom #DanceShoes #BallroomDance #ElegantSteps #ComfortToPerform
• •Email Newsletter Snippet (Promoting Vegan Collection): Dance freely, live consciously. 🌿 Our stunning Vegan Dance Shoe collection offers the same incredible Vivaz comfort and style, completely cruelty-free. Because your passion for dance and your values should always move together. Explore the collection today! #VivazVeganDance #ConsciousDancing #VeganShoes #StyleWithPurpose
• •TikTok Video Caption (Dancer performing in Vivaz shoes): That Vivaz feeling when the beat drops! 💃🕺 Comfort ✅ Style ✅ Ready to own the dance floor! Tag a friend who needs these shoes! #VivazDanceShoes #DanceChallenge #HeelsDance #KizombaFlow #BachataVibes #FeelTheRhythm
• •Website Homepage Banner Text: Vivaz Dance Shoes: Where Passion Meets Performance. Step into Comfort. Dance out in Style. Explore our collections for every dancer.