Tono de Marca

Conscious, Responsible, Direct, Informative, Modern, Casual

Valores de Marca

• •Quality & Comfort
• •Freedom of Movement
• •Durability
• •Ethical Production & Local Manufacturing
• •Sustainability
• •Social Responsibility
• •Customer-Centric Design

Mejores Prácticas

• •Maintain a balance between informative and engaging content.
• •Highlight the comfort and freedom of movement offered by the clothing.
• •Emphasize the brand's commitment to ethical production and sustainability.
• •Use strong, active language that reflects the brand's energetic spirit.
• •Incorporate customer testimonials to build trust and credibility.

Percepción Social

Ethical, high-quality, comfortable activewear brand committed to sustainability and social responsibility, particularly animal welfare, with a focus on providing market-leading comfort and performance.

Ejemplos de Copy

• •Wear your values.
• •Discover your new favorite activewear.
• •Join the Vertical Flow family.
• •Our pants are considered by testers to be the most comfortable climbing and bouldering pants.
• •Vertical Flow: Ultra-comfortable sportswear designed for freedom of movement, ethically produced in Poland.