Tono de Marca

aspirational, trendy, and friendly

Valores de Marca

• •Style and Trend-Consciousness
• •Quality and Premium Products
• •Customer Focus
• •Sustainability
• •Social Responsibility/Giving Back
• •Modernity

Mejores Prácticas

• •Develop a Brand Voice Guide: Internally document key Célèbre aspects of the brand voice: personality traits (e.g., chic, playful, warm), vocabulary (words to use/avoid), and sentence structure preferences. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand the "modern homemaker" Vaune targets. Use language, references, and channels they resonate with. Think about their aspirations and how Vaune helps them achieve their desired lifestyle.
• •Emphasize Benefits and Lifestyle: Don't just describe products; explain how they enhance the customer's life, home, and style. Connect products to the "fun, premium & trendy" experience Vaune promises.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone matches the bright, colourful, and stylish aesthetic of the website and social media. The words should feel like they belong with the images.
• •Be Authentic and Engaging: Use a conversational, friendly, and approachable tone. Ask questions, use emojis where appropriate (especially on social media), and encourage interaction. Reflect the brand's genuine passion for homeware and its values like sustainability and giving back.

Percepción Social

Customers: Likely perceive Vaune Homeware as a source for stylish, contemporary, and unique homewares that allow them to express their personal style. The emphasis on trends and quality, coupled with lifestyle content, positions the brand as aspirational yet accessible. The commitment to sustainability and charitable giving may also resonate positively. Public/Press: Initial press coverage in Remix & HOME suggests a positive reception within the lifestyle and home decor media, viewing Vaune as a fresh and relevant addition to the market. Their curated selection of brands and their own line likely appeals to those seeking items that are not mass-market.

Ejemplos de Copy

• •Instagram Post (New Arrival - Colourful Glassware): Sip in style! ✨ Our new collection of Fazeek wave coupes has just landed, ready to add a vibrant splash to your evenings. Because life's too short for boring glasses, right? 😉 Tap to shop and let the good times pour! #VauneHome #TrendyHomeware #ColourfulLiving #ModernHome #Fazeek
• •Facebook Ad (General Brand Awareness): Tired of the same old homeware? 🤨 Vaune Homeware curates fun, premium, and on-trend pieces for the modern New Zealand home. Discover unique finds that speak to YOUR style. Plus, every order ships carbon-neutral! 🌱 Shop now and get 10% off your first order. 👉 [Link to Website]
• •Website Banner (Promoting Sustainability): Style Your Home, Love Your Planet 💚 At Vaune Homeware, every gorgeous piece you choose ships carbon-neutral, thanks to our partnership with Shopify Planet. Good for your home, good for the Earth. [Learn More Button]
• •Email Newsletter Snippet (Highlighting a Blog Post): Hey [Customer Name], looking to create a cosy and chic sanctuary this season? ✨ Our latest journal post is packed with tips on selecting the perfect textiles to transform your space. Get inspired to snuggle up in style! Read it here: [Link to Blog Post] #VauneJournal #HomeInspo #InteriorStyling
• •Product Description (for a unique decor item): Make a statement that's uniquely you. This quirky [Product Name] isn't just a decor piece; it's a conversation starter, a mood-lifter, and a testament to playful elegance. Crafted with [Material] and designed to bring a pop of joy to any corner, it’s the perfect find for the modern homemaker who dares to be different. Add a touch of Vaune fun to your home today!