Tono de Marca

Encouraging, Creative, and Welcoming

Valores de Marca

• •Creativity and Self-Expression
• •Accessibility and Inclusivity
• •Handmade Craftsmanship
• •Therapeutic Well-being
• •Community and Connection

Mejores Prácticas

• •Always Use Encouraging and Inclusive Language: Phrases like "Everyone can join," "No experience necessary," and "You'll be surprised what you can create" reinforce the brand's core value of accessibility.
• •Focus on the "Why" Not Just the "What": Instead of just saying "learn to tuft," talk about the feelings and outcomes: "unleash your creativity," "a therapeutic escape," "the pride of making it yourself." This connects with the brand's value of well-being.
• •Incorporate a Personal Voice: Write as Julia does, with passion and a personal touch. Using "I" and "you" makes the communication feel like a one-on-one conversation with a passionate guide (e.g., "I love seeing..." or "You'll get to...").
• •Showcase the Experience Through Visuals and Testimonials: Let the happy faces of customers and their unique creations do the talking. User-generated content and glowing reviews are powerful tools that align perfectly with the community-focused, positive perception of the brand.
• •Keep it Simple and Clear: Avoid overly technical jargon. The goal is to make the craft seem approachable, not intimidating. Explain the process in simple, exciting terms to remove any barriers for potential beginners.

Percepción Social

Highly Positive and Experience-Focused

Ejemplos de Copy

• •Instagram Post (Showcasing a finished rug): Image: A smiling customer holding up their newly created, colorful rug. Caption: "That feeling when you realize... 'I MADE THIS!' ✨ There's nothing like the pride of taking a blank canvas and turning it into something uniquely yours. Ready to unleash your inner artist? Our workshops are designed for everyone. No experience needed, just a little curiosity. Tap the link in our bio to book your spot!"
• •Facebook Ad (Targeting users interested in creative hobbies and group activities): Headline: A Creative Day Out You'll Never Forget Body: "Tired of the same old weekend plans? Grab your best friend, your mom, or your partner and dive into the colorful world of tufting! Spend a few hours in our cozy Malling studio and leave with a handmade rug and a new favorite hobby. It's fun, it's therapeutic, and it's for everyone. Learn more and book your next adventure!"
• •Website Banner (Homepage): Headline: Discover the Joy of Tufting Sub-headline: From your idea to your own handmade rug. Join our beginner-friendly workshops in Aarhus and create something amazing. Button: "Find Your Workshop"
• •Email Newsletter (Promoting Corporate Events): Subject: The Team-Building Event They'll Actually Talk About Body: "Looking for a unique way to boost creativity and collaboration in your team? Forget trust falls. Invite them to a tufting workshop! Our studio provides a relaxed, hands-on environment where colleagues can connect, create, and craft together. It's the perfect way to unwind and build something tangible as a team. Enquire about our private event packages today!"
• •Instagram Story (Series of short clips): Clip 1: A tufting gun quickly filling in a design. Text: "Ever tried painting with yarn?" Clip 2: A time-lapse of a workshop with participants laughing and working. Text: "It's this fun. And yes, you can do it too!" Clip 3: A final shot of several finished rugs. Text: "Ready to make yours? Swipe up!"