Tono de Marca

Friendly & Approachable, Helpful & Inspiring, Slightly Playful/Quirky, Passionate & Genuine

Valores de Marca

• •Personalisation & Uniqueness
• •Quality Craftsmanship
• •Thoughtfulness & Sentimentality
• •Customer Focus & Service
• •Family-Run & Humble Roots
• •Creativity & Design-Led

Mejores Prácticas

• •Know Your Story, Share Your Story: Consistently weave in the brand's origins – family-run, passion-driven, Welsh heritage. This adds authenticity and warmth. Example: "From our little workshop in the Welsh Valleys, we pour our hearts into every personalised gift..."
• •Focus on the "Why," Not Just the "What": Don't just describe the product; explain the emotion or memory it helps create. Instead of "Engraved wooden board," try "Capture your family's favourite recipe on a board that will be passed down for generations."
• •Use Warm, Inclusive, and Slightly Playful Language: Employ words like "lovely," "cherished," "special," "heartfelt," "surprise." Don't be afraid of a well-placed emoji or a gentle pun where appropriate (especially on social media). Keep it relatable and human.
• •Speak Directly to the "Gift-Giver" and the "Receiver's" Joy: Frame the copy around the act of giving and the joy of receiving a thoughtful, personalised item. "Imagine their smile when they unwrap..." or "Be the reason someone feels truly special today."
• •Maintain a Visual and Verbal Aesthetic: Ensure the language used in copy complements the visual style of the brand (which is clean, warm, and highlights craftsmanship). The words should evoke the same feelings as the images. If the images are rustic and charming, the language shouldn't be overly formal or corporate.

Percepción Social

Highly Positive, Trustworthy, Great for Gifting, Good Quality & Value, Appreciation for Handmade/Crafted Aspect

Ejemplos de Copy

• •Instagram Post (Image: Personalised family chopping board in a kitchen setting): Stirring up love, one meal at a time! ❤️ Our personalised family chopping boards aren't just for slicing and dicing; they're for making memories. Engrave your family name or a sweet message and make your kitchen the heart of the home. What special dish would you prep on yours first? #DustAndThings #PersonalisedGifts #FamilyKitchen #HeartOfTheHome #MadeWithLove
• •Facebook Ad (Carousel of different personalised gifts - photo block, keyring, keepsake box): Finding that *perfect* gift just got easier! ✨ From treasured photo blocks that freeze a moment in time, to unique keyrings they'll carry everywhere, and keepsake boxes for all those precious memories. At Dust and Things, we craft gifts as unique as your loved ones. Click to discover a thoughtful surprise! #ThoughtfulGifts #PersonalisedKeepsakes #DustAndThings #UniqueFinds #GiftIdeas
• •Product Description (for a personalised wedding keepsake box): Their happily ever after deserves a place to keep all the little treasures. Our beautiful wooden keepsake box, lovingly engraved with their names and wedding date, is more than just a box – it's a time capsule for their love story. Perfect for storing photos, vows, and all the mementos from their special day. A truly heartfelt gift that will be cherished for years to come. #WeddingGift #KeepsakeBox #PersonalisedWedding #DustAndThings #LoveStory
• •TikTok Video Caption (Video: Quick cuts showing the laser engraving process, then the finished item being packed with a handwritten note): From our Welsh workshop, straight to your heart! ❤️ Watch the magic happen as we personalise your thoughtful gifts. Each one is made with a sprinkle of Dust and Things love (and lasers! 😉). Who would you surprise with something special? #BehindTheScenes #PersonalisedGiftsUK #CraftedWithCare #Gifted #DustAndThings
• •Email Newsletter Snippet (Subject: Make Their Day, The Thoughtful Way!): Hello [Customer Name], Looking for a gift that says 'you're one-of-a-kind'? At Dust and Things, we believe the best presents come straight from the heart (with a little help from our workshop!). Discover unique, personalised treasures that tell their story. From birthdays to 'just because' moments, let's make someone smile today. ✨ [Link to New Arrivals / Best Sellers]