Tono de Marca

Sophisticated & Understated, Confident & Authentic, Respectful & Inclusive, Knowledgeable & Passionate

Valores de Marca

• •Quality Craftsmanship: Durable products made with attention to detail.
• •Timeless Design: Modern aesthetics that transcend fleeting trends.
• •Sustainability: Responsibly sourced materials and ethical production (a strong Danish value).
• •Authenticity: Genuine connection with customers and transparent practices.
• •Modern Masculinity: Promoting a nuanced and positive image of men.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the tone, style, approved vocabulary, and "do's and don'ts" for all communications.
• •Know Your Audience: Understand their language, aspirations, and what resonates with them. Tailor the tone to connect authentically.
• •Consistency Across All Channels: Ensure the brand voice is the same on the website, social media, email marketing, customer service interactions, and packaging.
• •Train Your Team: Anyone creating content or interacting with customers should understand and be able to embody the brand voice.
• •Review and Refine: Periodically audit your content to ensure it aligns with the defined tone and make adjustments as the brand evolves.

Percepción Social

Perceived as a high-quality, trustworthy brand. Seen as a modern and stylish choice. Associated with Danish design excellence and ethical practices. Customers feel they are investing in lasting value.

Ejemplos de Copy

• •Crafted for the journey. Designed for life. Discover The Sons DK.
• •Simplicity is the ultimate sophistication. Elevate your everyday with The Sons DK.
• •Beyond the trend. The Sons DK essentials, made to last.
• •The modern man's toolkit. Functionality meets refined Danish design.
• •Consciously crafted in Denmark. Wear your values.