Tono de Marca

Informative & Educational, Supportive & Customer-Focused, Authoritative & Established, Accessible & User-Friendly, Promotional

Valores de Marca

• •Health Advocacy: Promoting vaping as a healthier alternative to smoking and aiming to help people quit smoking.
• •Customer Centricity: Stating they are solely focused on meeting its customers' wants and needs and providing excellent customer service.
• •Quality & Variety: Offering a huge selection of liquids and hardware, including their own premium e-liquid brands and working with reputable brands.
• •Growth & Leadership: Aspiring to be the largest independent vape company in the country.
• •Awareness & Education: Setting out to create awareness about vaping.

Mejores Prácticas

• •Prioritize a Supportive and Educational Voice: Always aim to inform and assist, especially for those new to vaping or looking to quit smoking. Frame content around providing solutions and guidance.
• •Emphasize Healthier Alternatives Responsibly: While promoting vaping as an alternative to smoking, be mindful of regulations and avoid making unsubstantiated health claims. Focus on the harm reduction aspect for adult smokers.
• •Be Clear, Accessible, and Jargon-Lite (or explain jargon): Make information easy to understand for both new and experienced vapers. If technical terms are used, provide brief explanations. Ensure calls to action are clear.
• •Showcase Authority Through Expertise and Range: Highlight the number of stores, the variety of products (including own brands), and knowledge of the industry. This builds trust and reinforces market presence.
• •Maintain a Customer-Centric Approach: Ensure all copy reflects a dedication to customer satisfaction, from product descriptions to support information. Use language that shows the brand is listening and responsive to customer needs.

Percepción Social

A significant and growing chain of vape shops with a strong online presence and a wide product range. Their focus on customer service and support for smokers wishing to switch is a positive message. The broader vaping industry faces mixed public perception.

Ejemplos de Copy

• •Headline: Your Journey to a Smoke-Free Life Starts Here. Body: At The E-Cig Store, we're more than just vapes. We're your partners in switching to a healthier alternative. Explore our wide range of starter kits and expertly crafted e-liquids, backed by a team dedicated to your success. Visit theecig.co.uk today – we’re with you every step of the way. Tone: Supportive, Informative, Customer-Focused.
• •Headline: Unlock a World of Flavour. Discover Your Perfect Vape. Body: From the rich notes of our exclusive Bad Panda and Feast Treats e-liquids to the latest hardware from leading brands, The E-Cig Store offers unparalleled choice. Find your signature taste and experience the quality that makes us a UK favourite. Shop now for fast delivery! Tone: Promotional, Authoritative.
• •Headline: Confused About Vaping? We Make It Clear. Body: Navigating the world of vaping can be overwhelming. Our expert team at The E-Cig Store is here to help. From understanding the latest TRPR regulations to finding the right device for your needs, we provide clear, supportive advice online and in our 55+ stores nationwide. Your questions, answered. Tone: Educational, Supportive, Accessible.
• •Headline: Quality You Can Trust, Service You Deserve. Body: With over 55 stores across the UK and a commitment to premium products, The E-Cig Store is your trusted source for all things vaping. We partner with reputable manufacturers and craft our own e-liquid lines to ensure the highest standards. Experience the difference. Tone: Authoritative, Customer-Focused.
• •Headline: Ready to Make the Switch? We’ve Got You Covered. Body: The E-Cig Store is dedicated to helping smokers find a satisfying alternative. Our friendly experts can guide you to the perfect starter kit and e-liquid, making your transition smooth and enjoyable. Join tens of thousands who've made a positive change with us. Tone: Supportive, Health-Advocacy.