Tono de Marca

Sophisticated, Approachable, Passionate, Informative, Professional, Supportive

Valores de Marca

• •Celebration of New Zealand Artistry
• •Quality & Craftsmanship
• •Accessibility
• •Connection
• •Passion
• •Integrity & Professionalism

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the identified tone (Sophisticated, Approachable, Passionate, Informative, Professional, Supportive) with examples of do's and don'ts. This ensures anyone writing copy understands the desired voice.
• •Prioritize Artist & Artwork Narratives: Consistently tell the stories behind the art and the artists. This reinforces the passion and supportive values of the gallery. Use descriptive and evocative language that respects the artwork.
• •Balance Sophistication with Accessibility: While the subject is fine art, avoid overly academic or exclusive language. Aim to educate and invite rather than intimidate. Explain concepts clearly where necessary.
• •Maintain Professionalism in All Communications: Ensure all copy is well-written, grammatically correct, and free of errors. This applies to website content, social media posts, email newsletters, and direct messages.
• •Use High-Quality Visuals with Complementary Text: The copy should always enhance the visual experience of the art. Ensure the tone of the text matches the aesthetic quality of the images and the artworks themselves. The language should feel as curated as the art.

Percepción Social

A reputable and established gallery within the New Zealand contemporary art scene. A key supporter and promoter of New Zealand artists. A place to discover and acquire quality fine art. Knowledgeable and passionate about the art they represent. Professional and helpful in their interactions.

Ejemplos de Copy

• •Immerse yourself in the vibrant narratives of [Artist Name]'s latest collection, '[Exhibition Title].' Discover compelling new works that explore [theme/medium]. Exhibition opens [Date] at The Art Cellar. Link in bio for catalogue and details.
• •We are thrilled to showcase the incredible talent of [Artist Name]. Their unique approach to [medium/style] captures [essence of their work]. Learn more about [Artist Name]'s journey and explore their available pieces on our website. #NZArt #ContemporaryArt #[ArtistName]
• •Transform your space with the power of New Zealand art. Our expert consultants offer personalized guidance to help you find the perfect piece that resonates with your style and vision. Book a complimentary consultation today and let us bring art into your life. #ArtConsultancy #NZFineArt #HomeDecor
• •Just unveiled: a captivating new [medium, e.g., sculpture] by [Artist Name]. '[Artwork Title]' embodies [brief description of its aesthetic or conceptual appeal]. Available now at The Art Cellar. Enquire for details. #NewZealandArt #ArtCollector #FineArt
• •At The Art Cellar, we believe art enriches lives. We're passionate about connecting you with exceptional New Zealand artists and the stories their works tell. Visit us in Ōrākei or explore our collection online. #ArtLovers #NZArtists #SupportLocalArt