Tono de Marca

friendly, approachable, and slightly quirky

Valores de Marca

• •Quality
• •Sustainability & Ethics
• •Community
• •Accessibility & Modernity
• •Transparency

Mejores Prácticas

• •Know Your "Why": Always circle back to the core values – quality, sustainability, ethics, and a genuine love for great tea. Let these principles shine through in your language.
• •Keep it Real (and a Bit Playful): Use straightforward, honest language. Avoid overly corporate jargon. Don't be afraid to inject a bit of lightheartedness and personality, just like talking to a tea-loving friend.
• •Focus on the Flavour Experience: Use descriptive and enticing language to convey the taste and aroma of the teas. Highlight the "whole leaf" difference.
• •Educate Gently: Share information about the benefits of your teas, your ethical sourcing, and sustainable packaging in an accessible and engaging way, not a preachy one.
• •Be Consistent Across All Channels: Ensure the same friendly, approachable, and values-driven tone is used on the website, social media, email newsletters, and any advertising.

Percepción Social

Customers generally perceive Teapigs positively, often praising the quality and flavor of the tea. The biodegradable tea temples are also a frequently mentioned positive aspect.

Ejemplos de Copy

• •Say hello to real flavour! Our [Tea Name] isn't your average cuppa. We use whole leaves, big and bold, for a taste that'll make your tastebuds sing. Plus, our tea temples are plastic-free. Good for you, good for the planet!
• •Tired of dusty tea bags? So were we! That's why we created our special tea temples – plenty of room for proper whole leaves to do their flavourful dance. Brew up a [Tea Name] and taste the difference. #RealTea
• •Doing our bit, one cuppa at a time. We're chuffed to be a B Corp, meaning we believe in business as a force for good. Enjoy your delicious [Tea Name] knowing it's ethically sourced and sustainably packed. Cheers to that!
• •Fancy a brew that’s both delicious AND kind to the earth? Our [Tea Name] is packed with flavour and comes in biodegradable tea temples. Because great taste shouldn't cost the earth. Pop the kettle on!
• •Join the Teapigs flock! We're a bit greedy when it comes to amazing tea, and we love sharing it. Discover our [Tea Name] – it's an award-winner for a reason! Quality tea, no airs or graces, just pure enjoyment.