Tono de Marca

Enthusiastic & Passionate, Fan-centric & Engaging, Informative & Helpful, Approachable & Friendly, Modern & Tech-Oriented (with a retro feel)

Valores de Marca

• •Passion for Sports
• •Fan Connection & Community
• •Fun & Entertainment
• •Quality & Pride in Craftsmanship
• •Innovation
• •Giving Back
• •Customer Satisfaction
• •Ethical Conduct & Transparency

Mejores Prácticas

• •Always Speak the Fan's Language: Use terminology, references, and a level of enthusiasm that resonates with passionate college sports enthusiasts. Avoid overly corporate or generic jargon.
• •Highlight Passion and Connection: Every piece of copy should, in some way, tie back to the love of the game, team pride, and the unique connection the TeamTicker provides.
• •Keep it Energetic and Positive: The tone should generally be upbeat, exciting, and focused on the fun and engagement of being a fan.
• •Be Informative but Concise: While showcasing enthusiasm, ensure the copy clearly communicates product benefits and features without overwhelming the reader. Use strong calls to action.
• •Develop a Brand Voice Guide: Create an internal document outlining the key elements of the TeamTicker tone (e.g., enthusiastic, fan-centric, approachable, slightly retro-tech), including approved words/phrases and things to avoid. Refer to this for all content creation.

Percepción Social

Positive for Users, Niche Appeal, Innovative Fan Gear, Emerging Brand

Ejemplos de Copy

• •Headline: Never Miss a Moment. All Your Team, All The Time. Body: Stop juggling apps and websites. Your [Team Name] TeamTicker brings live scores, game countdowns, stats, and news directly to your fan cave. It’s the ultimate way to stay plugged into the heart of your team. Get yours and make every day game day! #TeamTicker #[TeamMascot] #[CollegeSports] (Tone: Enthusiastic, Fan-centric, Informative)
• •Headline: Fuel Your Fandom! The [Team Name] TeamTicker is Here. Body: Remember that rush of the fight song? The thrill of a last-minute win? Keep that energy alive 24/7. Our officially licensed TeamTicker is more than a sign; it’s your personal connection to every play, every update, every bit of [Team Name] pride. Built by fans, for fans. Order now! (Tone: Passionate, Fan-centric, Approachable)
• •Headline: Level Up Your Fan Cave. The Only Ticker You'll Ever Need. Body: Your walls deserve more than just a poster. The TeamTicker delivers dynamic, real-time [Team Name] action with a cool, retro LED vibe. Scores, schedules, news – all in one glance. Easy to set up, even easier to obsess over. What are you waiting for? (Tone: Enthusiastic, Modern (with retro feel), Fun)
• •Headline: The Perfect Gift for the Die-Hard [Team Name] Fan? You're Looking At It. Body: Birthdays, holidays, or just because they’re awesome – give the gift of ultimate team connection. The TeamTicker is a unique, fun, and passion-filled present that keeps on giving with daily updates and all things [Team Name]. Be the MVP of gift-giving! (Tone: Friendly, Fun, Fan-centric)
• •Headline: More Than Scores. It’s Your Team’s Pulse. Right In Your Home. Body: We get it. Being a [Team Name] fan is a way of life. That’s why we created TeamTicker – a dedicated display to keep you in the know and fired up. From game day weather to player stats, feel the heartbeat of your team like never before. Join the TeamTicker family! [Link to website] (Tone: Passionate, Engaging, Community-focused)