Tono de Marca

Educational, Trustworthy, Natural, Caring

Valores de Marca

• •Purity
• •Natural Wellness
• •Quality & Efficacy
• •Transparency
• •Ethical Practices
• •Customer Education

Mejores Prácticas

• •Develop a Comprehensive Brand Voice & Tone Guide: Document the core values (Purity, Natural Wellness, Quality, Transparency, Ethical Practices, Education), personality traits (Educational, Trustworthy, Assuring, Natural, Holistic, Caring, Supportive), approved vocabulary (e.g., "100% pure," "therapeutic-grade," "natural healing," "wellness journey") and terms to avoid (e.g., "miracle cure," unsubstantiated claims, overly chemical/pharmaceutical terms unless contextualized appropriately like "Health Canada NPN").
• •Prioritize Education & Transparency in All Communications: Ensure every piece of copy, whether a product description, social media post, or email, aims to inform the customer. Back up claims with accessible information, like links to blog posts, FAQ sections, or mentions of their Purity Standard and available COAs.
• •Use Storytelling to Reinforce Values: Share the "Our Story" narrative about being founded by healthcare and business professionals seeking natural alternatives. Highlight the journey of ingredients (responsibly sourced, vetted) and the rigorous testing processes to showcase the commitment to quality and purity.
• •Maintain Visual Consistency that Reflects the Tone: Ensure all imagery and design elements across the website and social media align with the natural, calming, and trustworthy tone. Use high-quality images of natural elements, serene environments, and clear product shots.
• •Train and Empower All Content Creators & Customer Service Staff: Ensure anyone writing or speaking on behalf of the brand deeply understands and can consistently apply the brand tone and values. Provide regular training and resources. Customer service interactions should particularly embody the caring, supportive, and informative aspects of the brand voice.

Percepción Social

Customers likely perceive TC Essential Oils as a provider of high-quality, natural wellness products. The Health Canada approval and emphasis on purity would be significant positive factors for Canadian consumers and those valuing external validation. The commitment to cruelty-free and vegan products appeals to ethically-minded consumers. Positive perception likely stems from the detailed product information, clear ingredient lists, and the educational approach which can build confidence.

Ejemplos de Copy

• •Social Media Post (Instagram/Facebook): Find your calm amidst the chaos. 🌿 Our Health Canada approved TC Relax Roll-On blends pure Lavender, Roman Chamomile, and Vetiver to gently soothe restlessness and ease tension. 100% natural, 100% pure – because your peace of mind matters. Learn more about our Purity Promise on our website. #TCEssentialOils #NaturalWellness #PureEssentialOils #StressRelief #HolisticHealth
• •Short Ad Copy (Google Ads): Pure Therapeutic Essential Oils | TC Essential Oils | Health Canada Approved. Discover 100% Natural, Lab-Tested Oils. Shop Now for True Purity. #EssentialOils #Aromatherapy #NaturalHealing
• •Email Subject Line: 🌿 Unlock Nature's Purest: Inside Your TC Essential Oils Guide to Wellness
• •Product Description Snippet (for a new calming blend): Embrace tranquility with our 'Serene Slumber' blend, meticulously crafted from 100% pure, therapeutic-grade essential oils like Bergamot and Frankincense. Each batch is third-party tested, upholding our TC Essential Oils Standard, ensuring you receive only the purest essence of nature to support restful nights and peaceful moments. #PureCalm #NaturalSleep #WellnessJourney
• •Blog Post Title Idea: Beyond the Bottle: Understanding the TC Essential Oils Standard for Purity and Your Well-being.